Company: Black Top Consulting

Location: Williamstown North, VIC, 3016

Employment Type: Full-time

About Us

Black Top Consulting is a Melbourne-based company operating a diverse portfolio of retail businesses, specialising in premium home furnishings, lifestyle products and related retail categories. Our brands, including Troya Living(www.troya.com.au) and Tool Market(www.toolmarket.com.au), offer a range of quality products designed to enhance modern living.

With multiple brands operating across different retail sectors, we are committed to delivering quality products, innovative solutions and exceptional customer experiences.

We are seeking a creative and technically skilled Multimedia and Website Analyst Officer (Multimedia Specialist) to join our team to join our team based at our Williamstown North head office and support the digital development of our brands.

Role Overview:

In this hybrid creative and technical analytical role, you will work across our business portfolio, be responsible for end-to-end multimedia digital asset creation, interactive website development, UI/UX design and user interface optimization, and the technical administration and analytical performance of our multiple e-commerce web platforms.

You will collaborate with our marketing, product and development teams to deliver multimedia projects from initial concept through to implementation, enhancing our brands' digital presence and online customer experience.

Key Responsibilities

1. Multimedia Content Design and Creation

• Design, develop, and produce high-quality multimedia visual assets, interactive web elements, web banners, digital animations, motion graphics, and video content using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• Create and edit video content for product presentations, websites and digital campaigns.
• Develop multimedia content that combines graphics, animation, video and interactive functionality to deliver engaging digital experiences.
• Utilise Adobe Creative Cloud and other multimedia production tools to create and refine digital assets.
• Optimise multimedia content for different devices, screen sizes and digital platforms.
• Maintain consistent visual and technical standards across multimedia projects.

2. Interactive Website Development

• Design and develop interactive website components, formulate website page layouts, responsive UI mock-ups, and interactive wireframes using Figma to continuously elevate customer journeys and user engagement.
• Implement multimedia elements and interactive functionality using HTML, CSS, JavaScript and relevant web technologies.
• Integrate graphics, videos, animations and interactive components into websites and content management systems.
• Develop and enhance interactive product presentations, navigation systems and other digital interfaces.
• Collaborate with developers to implement design concepts and resolve technical issues.
• Test multimedia components for usability, responsiveness, accessibility and cross-browser compatibility.

3. UI/UX Design and Prototyping

• Analyse user requirements and develop user-centred interface designs for websites and digital platforms.
• Create wireframes, user flows, interactive prototypes and high-fidelity interface designs using Figma or similar tools.
• Design responsive interfaces for desktop, tablet and mobile devices.
• Develop engaging user experiences through interactive elements, animation and visual design.
• Conduct usability testing and refine digital interfaces based on user feedback and project requirements.
• Collaborate with developers to translate interface designs into functional digital experiences.

4. Multi-brand Digital Development

• Develop multimedia content and interactive digital solutions for multiple brands within the business portfolio.
• Adapt multimedia designs, interactive components and website layouts to meet the requirements of different brands and target audiences.
• Create and maintain consistent digital experiences across brand websites and online platforms.
• Collaborate with internal teams to deliver multimedia projects across different product categories and digital channels.
• Support the development and implementation of multimedia content for websites, product pages, landing pages and digital campaigns.

5. E-commerce and Digital Content Integration

• Multi-Platform Administration: Manage, update, and maintain multiple commercial websites (primarily on Shopify platforms, including www.troya.com.au and www.toolmarket.com.au), ensuring optimal uptime, mobile responsiveness, and high security standards.
• Design and implement interactive product displays, promotional content and multimedia components for online stores.
• Create digital assets that enhance product presentation and the online shopping experience.
• Optimise graphics, video and interactive elements for website performance and usability.
• Collaborate with marketing and product teams to implement digital content and website enhancements.

6. AI-Assisted Multimedia Production

• Utilise AI-assisted creative tools to support the production of digital graphics, video, animation and multimedia content.
• Explore emerging AI technologies to improve multimedia production workflows and creative efficiency.
• Integrate AI-generated assets into digital projects while maintaining visual consistency, brand identity and quality standards.
• Evaluate AI-powered design and multimedia tools for use in digital content production across multiple brands.
• Combine traditional multimedia production techniques with AI-assisted workflows to develop engaging digital experiences.

7. Multimedia Project Delivery and Optimisation

• Implement on-page SEO strategies across multimedia elements and website copy; monitor, track, and analyze user behavior, conversion funnels, and sales traffic using digital analytics tools; compile monthly actionable analytical reports for senior management.
• Manage multimedia projects from initial concept and planning through to design, development, testing and implementation.
• Prepare design specifications, interactive prototypes and multimedia assets for development and production.
• Coordinate with designers, developers and other stakeholders to ensure projects meet agreed requirements.
• Work closely with digital marketing, supply chain, and retail sales teams to align digital visual presentations with broader commercial initiatives.
• Conduct quality assurance and troubleshoot multimedia content and interactive website features.
• Review website usability and digital performance to identify opportunities for improving multimedia experiences.
• Maintain documentation of multimedia assets, design specifications and implementation processes.

Skills and Experience Essential Requirements

• A relevant qualification in Multimedia, Information Technology, Digital Media, Interactive Design or a related field, or equivalent relevant professional experience.
• Demonstrated professional experience in multimedia design, interactive website development or digital media production.
• Strong experience in UI/UX design, responsive web design, wireframing and interactive prototyping using Figma or similar software.
• Working knowledge of HTML, CSS and JavaScript, including experience implementing interactive website elements.
• Experience working with content management systems and integrating multimedia assets into digital platforms.
• Understanding of multimedia production workflows, responsive design principles and website usability.
• Ability to develop multimedia projects from concept through to implementation.
• Strong creative thinking, technical problem-solving skills and attention to detail.
• Excellent communication and collaboration skills, with the ability to work across multiple projects and brands.

Desirable Skills

• Experience with Adobe Premiere Pro, After Effects, DaVinci Resolve or similar video editing and motion graphics software.
• Experience producing and editing digital videos, animations and motion graphics.
• Experience with Shopify or other e-commerce platforms.
• Knowledge of SEO principles and website performance optimisation.
• Familiarity with Google Analytics 4, Google Tag Manager or similar web analytics tools.
• Experience with generative AI and AI-assisted multimedia production tools, such as Adobe Firefly, Runway, Kling, Midjourney or similar platforms.
• Understanding of prompt development, AI-generated asset refinement and multimedia post-production.
• Experience working across multiple brands or managing concurrent multimedia projects.

About You

You are a creative and technically minded professional who enjoys combining design, technology and multimedia production to develop engaging digital experiences.

You have a strong understanding of interactive website development, digital media production and user-centred design.

You are comfortable translating creative concepts into functional digital solutions and working collaboratively with designers, developers and marketing professionals.

You are adaptable, organised and detail-oriented, with an interest in emerging technologies and a commitment to delivering high-quality digital experiences.

What We Offer

• Competitive base salary ranging from $80,500 to $85,000+ per annum + Superannuation.
• The opportunity to work on diverse multimedia and digital development projects across multiple brands.
• A collaborative working environment based out of our modern facility in Williamstown North involving design, marketing, product and development teams.
• Exposure to a variety of digital platforms, technologies and creative projects.
• Opportunities to contribute to the ongoing development of our digital platforms and customer experiences.
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