NA Lincoln Group Brand Marketing Mgr at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Feb, 26

Salary

0.0

Posted On

13 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, People Leadership, Talent Development, Market Research, Product Launch Strategy, Customer Experience, Data Analysis, Collaboration, Strategic Planning, Luxury Marketing, Consumer Marketing, Team Development, Communication, Change Management, Client Centricity, Innovation

Industry

Motor Vehicle Manufacturing

Description

Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture Lead Lincoln marketing strategy and executional functions including - GPDS milestones, market equation, program planning volumes, program research, concept research, customer research research, price strategy, launch strategy, launch plan, go-to-market, offering strategy, incentive/payment planning and sales sustainment to deliver Lincoln US priorities for 2-row vehicles (3-4 programs) Lead the overall brand strategies for products and product based experiences Launch (including strategy, objective and tactic development) all-new and refreshed 2-row Lincoln Products Steward increased efficiency and speed of decision making using in-market data and insights Deliver products and launch strategies that increase addressable and interested market including growth audiences Collaborate with Lincoln Family Group Marketing Manager (3-row vehicles) to maintain showroom cohesiveness Find opportunities to inject personalization and customization into the Lincoln products Lead identification of new, deeper insights from data and customer research to inform strategies and drive Lincoln plan Work closely with key partners including product development, design, finance, sales organization, comms, media, CX, Model e, Ford Blue, GDIA (Global Data, Insights and Analytics), Enterprise Digital and Global Marketing to deliver program targets and vehicle line profitability Identify ongoing life cycle efficiency opportunities for cost, offering strategy, incentive spend to ensure we are improving our business Co-Manage Brand Promo budget (in conjunction with partner Lincoln Group Marketing Manager) across Lincoln Marketing team and ensure key priorities are funded We seek to hire for passion because that is the only thing that cannot be taught. The following experience and background are a plus, but can also be learned on the fly (with the proper amount of curiosity and dedication). Bachelor's degree in Marketing A big picture thinker who understand product and consumer marketing and how to act like a challenger brand People First Leader & Influencer o Promotes an inclusive environment and embodies the Ford+ behaviors o Expert communicator with proven track record in leveraging all internal and external communication channels, can lead by influence o Highly collaborative, team-oriented leader with good EQ o Must have strong confidence and a point of view, but lack ego and be adept at bringing out the best of people from all the different skills and disciplines o Track record of building and developing high performing teams o Experience in leading teams through change and transformation o A dynamic personality and a joy to be around, who will immediately add a different and innovative perspective to the team o Able to build trust and senior level relationships - internally at Lincoln and with partners Proven Modern Marketer o Forward-thinking marketer who is ahead of trends- with strong product marketing, consumer marketing, luxury and EV marketing experience o An expert in the strategic planning and in marketing operations able to understand the balance between long term customer value, short term growth opportunities and client total cost of ownership o End-to-end marketer and ‘Client Obsessive' o Keen strategic thinker, and ability to communicate marketing strategies to all levels and functions of the organization o Multifunctional experience across multiple lines of business and geographies, can lead in and navigate a highly complex and matrixed organization o Passionate and demonstrable advocacy for customer experience and centricity, will be a customer-centric leader o Strategic mind-set and able to blend the art and science of marketing as customer behavior changes and marketing products and services rapidly evolve Luxury Mindset As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder or all of the above? No matter what you choose, we offer a work life that works for you, including: Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year's Day Paid time off and the option to purchase additional vacation time. For more information on salary and benefits, click here: https://fordcareers.co/LL5SP1 Visa sponsorship is not available for this position. Verification of employment eligibility will be required at the time of hire.

Responsibilities

Lead Lincoln marketing strategy and executional functions for 2-row vehicles, ensuring alignment with US priorities. Collaborate with various teams to deliver effective product launch strategies and enhance market presence.