OVERVIEW

Are you a food-loving, relationship-focused professional ready to make an impact in the food industry? Join Belazu as a National Account Executive – Foodservice, where you’ll play a key role in nurturing and growing our customer base across the foodservice sector. This is a dynamic, field-based role focused on both account management and new business development, giving you the chance to represent our premium ingredients, influence menus, and contribute to our ambitious growth plans.

THIS ROLE WILL SUIT YOU IF:

• You have experience in a customer-facing sales role – or are eager to kick-start your sales career with a food company that values quality and relationships.
• You’re passionate about food and have a good understanding of the UK restaurant and hospitality industry.
• You’re self-motivated, resilient, and enjoy building meaningful rapport with customers.
• You’re organised, proactive, and adaptable in fast-paced environments.
• You have a sense of humour and enjoy working as part of a close-knit, ambitious team.

THIS ROLE MAY NOT BE FOR YOU IF:

• You struggle with autonomy or prefer office-based work over face-to-face meetings with clients.
• You aren’t interested in food or working in the foodservice industry.
• You don’t enjoy juggling multiple priorities or managing your own schedule.
• You are not confident in building client relationships or following up proactively.

In this full-time role as a National Account Executive – Foodservice, you will:

• Manage your own portfolio of restaurant, hotel, and catering accounts in London and out-of-town areas.
• Arrange and attend in-person meetings and tastings with new and existing customers to expand our product ranges.
• Identify and convert new business leads by researching potential clients and conducting product-led sales visits.
• Ensure timely sharing of marketing materials, samples, and price lists with clients.
• Maintain well-organized admin systems for pricing, orders, appointments, and promotional activities.
• Collaborate with internal teams such as distribution, customer service, and credit control to ensure smooth account servicing.
• Contribute insights to innovation and marketing projects and help out at Belazu’s foodie festivals and events