Job Description:
We Dream. We Do. We Deliver.
At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.
We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
We are looking for you in Frankfurt, München or Hamburg! Let us know which location you prefer.
Job Description:
Dentsu and Santander are partnering to drive growth by helping Small and Mid-sized Businesses to access International Trade through a world-first, global platform and ecosystem of expertise, insight and connections. This role will be an important member of the team behind our platform’s launch and global success.

The Local Market Growth Lead is a key role in the execution of NavCo’s global subscriber growth strategy. They are on-the-ground commercial leaders, expert relationship builders, and revenue drivers that work with our global marketing, proposition and products team to unlock growth opportunities in each market. As product evangelists, they also bring the NavCo platform to life through partnership marketing, events, demos, and compelling B2B social storytelling focused on local SMEs.

• Activate the local sales and subscription growth strategy with a sharp focus on market subscription revenue as the primary success metric.
• Identify and unlock local growth opportunities by leveraging platform fluency, market dynamics, and strategic relationship networks.
• Be obsessive about measurement—understand what’s driving subscriber behavior through funnel analytics, conversion insight, and marketing performance metrics, and feed insights back to local teams.
• Act as the main local interface between NavCo and Partner stakeholders—across product, marketing, communications, sales, relationship manager and leadership teams.
• Develop and nurture relationships with strategic local partners, regulators, sector bodies, and event organizers.
• Support coordination and execution of local marketing events, roundtables, and partner activations including organizing speakers.
• Ensure local partners activate the full marketing toolkit across owned, earned, and paid channels, with emphasis on B2B social media (e.g. LinkedIn) as a lever for reach and credibility.
• Generate local content that celebrates and elevates SME voices—capturing stories, testimonials, and moments from live events and customer interactions.
• Actively post and engage on B2B social platforms to build market presence and humanize the NavCo brand.
• Collaborate with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap.
• Present content at events and support follow-up from sign-ups.
• Recruit participants and SMEs from networks.
• Share insights, playbooks, and proven tactics across markets to accelerate the broader commercial rollout.

Qualifications:

• Commercial Mindset: Growth-oriented, data-savvy, and obsessed with performance outcomes.
• Strategic Relationship Builder: Adept at navigating both internal matrix structures and external partner dynamics.
• B2B Social Media Fluent: Comfortable creating, curating, and amplifying high-quality B2B content to drive platform awareness and engagement.
• Platform Evangelist: Able to translate tech into value with passion and clarity.
• Customer Advocate: Constantly brings the voice of the SME customer to the table—grounding strategy in market reality.
• Collaborative Operator: Effective in matrixed, multicultural, and fast-moving environments.
• Proactive & Self-Driven: Takes ownership, moves fast, and is energized by growth accountability.
• Bilingual Communicator: Fluent in both German and English – skilled at navigating internal and external communication seamlessly across languages.

Your Benefits at Merkle:
Social Impact: Enjoy 2 additional volunteering days to support your passion project

Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assisstance program to support your well-being

• Sustainability: Work CO₂-neutral in our offices that use renewable energy

  Academy: Access training and development opportunities through our network and our in-house dentsu Academy.
  Learning Allowance: Receive 40 additional hours per year for personal and professional development, on top of statutory educational leave.
  ️ Corporate Benefits platform

  Company Pension Plan

• ️ Bike Leasing program

  ✈️ Workation possiblity
  Referral bonus program
  Office dogs: Bring your furry friends to our offices in Hamburg, Augsburg, Munich, Berlin & Düsseldorf
  Your general Conditions at Merkle:
  Vacation: Enjoy 27 days off per year
  Work Model: Flexible working hours with flexitime and home office options, with overtime recorded from minute one
  Daily Booster: Fresh fruit and coffee with (oat) milk available daily in our offices
  Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together
  Your TA Partner:
  Dilan Cicek
  Senior Talent Acquisition Business Partner
  dilan.cicek@dentsu.com
  At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: “To be at the forefront of people-centered transformations that shape society.”
  We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

• Activate the local sales and subscription growth strategy with a sharp focus on market subscription revenue as the primary success metric.
• Identify and unlock local growth opportunities by leveraging platform fluency, market dynamics, and strategic relationship networks.
• Be obsessive about measurement—understand what’s driving subscriber behavior through funnel analytics, conversion insight, and marketing performance metrics, and feed insights back to local teams.
• Act as the main local interface between NavCo and Partner stakeholders—across product, marketing, communications, sales, relationship manager and leadership teams.
• Develop and nurture relationships with strategic local partners, regulators, sector bodies, and event organizers.
• Support coordination and execution of local marketing events, roundtables, and partner activations including organizing speakers.
• Ensure local partners activate the full marketing toolkit across owned, earned, and paid channels, with emphasis on B2B social media (e.g. LinkedIn) as a lever for reach and credibility.
• Generate local content that celebrates and elevates SME voices—capturing stories, testimonials, and moments from live events and customer interactions.
• Actively post and engage on B2B social platforms to build market presence and humanize the NavCo brand.
• Collaborate with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap.
• Present content at events and support follow-up from sign-ups.
• Recruit participants and SMEs from networks.
• Share insights, playbooks, and proven tactics across markets to accelerate the broader commercial rollout