New Business & Marketing Manager (Agency) at Advertising Agency

Bethesda, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

08 May, 26

Salary

0.0

Posted On

07 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

New Business Strategy, Marketing, Relationship Building, Project Management, Content Management, CRM Management, Google Slides, Storytelling, Organizational Skills, Proactive Mindset, Detail-Oriented, Deadline-Driven, Team Management, Curiosity, AI Tools, Communication Skills

Industry

Advertising Services

Description

Description RP3 is an independent creative agency built to make work that breaks through and performs. Born under pressure and shaped by real-world accountability, we believe wildly original ideas aren’t decoration—they’re how brands grow. We partner with ambitious organizations across financial services, travel & hospitality, higher education, nonprofits, and others to turn clarity, creativity, and performance into real business momentum. There’s no ROI in boring. We’re looking for a New Business & Marketing Manager who is equal parts strategist, organizer, and instigator. This role sits at the center of how RP3 grows—connecting outreach, relationships, content, and opportunity into a disciplined, modern growth engine. You’ll own the systems, rhythms, and storytelling that power our new business and marketing efforts—bringing sales and marketing together into one connected growth system and helping shape how RP3 shows up in the market. This is a highly visible role with meaningful exposure to agency leadership. WHAT YOU WILL DO New Business & Growth Strategy • Own and execute RP3’s new business plan in partnership with agency leadership, aligned to priority verticals and regional focus • Own the full new business pipeline—from proactive outreach through pitch, proposal, and close—ensuring momentum, accountability, and follow-through at every stage • Lead and support go/no-go decisions, pitch strategy, pricing coordination, and proposal development • Source and manage inbound and outbound opportunities, including RFPs, introductions, partnerships, and trigger-based outreach (e.g., new CMOs, leadership changes, M&A activity), with a focus on quality, fit, and conversion Proactive Outreach & Relationship Building • Orchestrate proactive outreach programs targeting warm relationships, past clients, agency friends, and high-fit prospects • Coordinate leadership participation in outreach, ensuring consistent weekly touchpoints and clear accountability • Manage relationships with agency search consultants as long-term partners—treating them like clients through thoughtful, quarterly engagement Marketing & Brand Stewardship • Execute RP3’s marketing plan across owned channels—website, social, newsletter, awards, and events • Manage content updates, including case studies, news, capabilities decks, and credentials • Collaborate with creative, strategy, and leadership teams to translate agency thinking into compelling external storytelling • Support awards submissions, agency listings, and reputation-building initiatives Project & Team Management • Own timelines, workflows, and resource coordination for all marketing and new business initiatives—driving work forward through collaboration rather than dedicated support staff • Manage cross-functional teams—including leadership, strategists, creatives, freelancers, and vendors—to deliver high-quality work on time • Help manage the new business and marketing budget Outreach Operations (CRM) • Own CRM (ActiveCampaign) as the central system of record for all new business and marketing outreach • Maintain clean, accurate CRM data—including contacts, companies, activity tracking, and pipeline stages • Build dashboards and reports to track outreach performance, engagement, pipeline velocity, and conversion • Ensure CRM usage is consistent across the agency, documenting best practices and workflows Requirements WHAT YOU BRING • Ownership mindset, accountability, and excitement to learn and grow • A proactive, solutions-oriented mindset with a willingness to wear multiple hats • Bachelor’s degree in Marketing, Communications, or a related field • 4–6 years of experience in a fast-paced agency or consultancy environment • Strong new business instincts paired with exceptional organization and follow-through • Great writing, presentation, and storytelling skills • Expert-level Google Slides skills and strong proficiency across Google Workspace • Curiosity and comfort experimenting with AI tools (e.g., ChatGPT, Gemini) to improve research, content, and workflow efficiency • Detail-oriented, deadline-driven, and energized by making complex systems run smoothly • Even-keeled under pressure, with the ability to stay focused, thoughtful, and constructive when things move fast • Experience with CRM-driven outreach and familiarity with Apollo, Winmo, LeadDelta, or similar tools is a plus POSITION & HOURS This is a full-time position requiring a strong sense of ownership and accountability and a growth mindset. Occasional work outside standard business hours may be required to support pitches, events, or deadlines. WHY RP3? Here’s what we offer: · Hybrid flexibility—work where you work best, with meaningful in-person collaboration · A culture built on curiosity, kindness, accountability, and wildly original thinking · Comprehensive medical, dental, and vision insurance · 401(k) with employer match · Inclusive, best-in-class family leave policy · Summer Fridays — we shut down at 2 PM every Friday from Memorial Day to Labor Day · Generous PTO — take the time you need, guilt-free · Karma Days — paid time off to volunteer and give back · Employer-paid short- and long-term disability insurance · Company-paid life insurance and employee assistance program · Voluntary benefits including critical illness, accident, and pet insurance RP3 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic.

Responsibilities

The New Business & Marketing Manager will own and execute the new business plan, manage the full new business pipeline, and coordinate outreach and relationship-building efforts. This role also involves executing the marketing plan and managing content updates across various channels.