Non-Vehicle eCommerce Site Merchandising Assistant at Ford Global Career Site

, , United States -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

eCommerce, Site Merchandising, Data Analysis, SEO, SEM, Product Information Management, Digital Asset Management, Master Data Governance, Project Management, Website Optimization, Marketing Execution, Competitive Analysis, Collaboration, Customer Experience, Analytics, Technical Skills

Industry

Motor Vehicle Manufacturing

Description

Responsibilities include identifying opportunities to improve sales, conversion, and profit, while also strategically enriching and cleansing product data. Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization. Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices. Optimize for internal and external search terms Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance. Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities. Conduct competitive analysis to gain insights and develop strategies. Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits. Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content. Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details. Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs. Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process. Established and active employee resource groups Bachelor's Degree 3 to 5 years of relevant work experience in eCommerce site merchandising Knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices. Knowledge of SEO and SEM Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information. Technical Skills: Proficient with MS Office programs and knowledgeable in digital merchandising tools. Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization. Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting SEM strategies. Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets. Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits. Automotive Industry Experience Experience with the following systems: Stibo, Adobe Analytics, Power BI, JIRA, ContentSquare, PowerReviews/BazaarVoice, and Medallia

Responsibilities

The role involves optimizing product detail pages and managing taxonomy to enhance the customer shopping experience and improve sales. Additionally, the assistant will collaborate with various teams to strategize and execute merchandising initiatives.