PERSON SPECIFICATION

Qualification: degree, preferably in relevant area such as business, marketing or management
Behaviour: someone who shares and displays the JUBEL culture:
I. Values Driven: our five values aren’t just words on a wall. They are the attitudes, behaviours and skills we value in our team to influence who gets hired, promoted, or let go. We embrace diverse personalities and working styles, but every team member lives and breathes our five values:
1. Thirsty: outstanding delivery through an insatiable drive, work ethic, and external competitiveness - want it
2. Action Oriented: working at race pace with a positive and open mind towards everything, doing beats talking
3. Sustainable: operating in a way so that our planet, relationships, sales and energy levels are all built to last
4. Off-Piste: safe = risky. Bold and brave approach with smart risks and no fear of failure
5. Curious: strong and broad appetite to learn - ask questions, be humble, embrace feedback
II. High Performance: We believe the best perk we can offer people is a team of great people to work with who are equally motivated, passionate and driven.
III. Freedom & Responsibility: People who take real responsibility are rare - self-starting, motivated, disciplined, proactive, not letting anything slip through the net, and working as hard on their own as they do in front of others. We hire for real responsibility so we can have true autonomy. You are treated like an adult and trusted, so you won’t be asked where you are or what you’re doing.

KNOWLEDGE & EXPERIENCE

• Excellent relationship builder with strong track record
• Significant experience within the on trade
• Effective negotiation and a good understanding of commercials
• Ability to take initiative and achieve goals with levels of autonomy
• Ability to prepare and present professional and compelling sales presentations

SKILLS

• Enthusiasm & ambition
• Entrepreneurial spirit
• Negotiation (track record of commercial delivery)
• Relationship building
• Strong communication and influencing skills
• Analytical & Organised

THE ROLE & RESPONSIBILITIES

Job title: Key Account Manager (North)
Reports to: Head of On Trade
Main purpose: you will be playing a critical role in developing JUBEL’s relationships within a targeted base of regional On Trade groups and independents, ensuring we’re winning new distribution, landing flagship accounts and groups, and ultimately smashing our rate of sale and invoiced sales in the North of England.
Key internal relationships: Head of On Trade, Head of Trade Activation, Trade Activation Managers, Demand Operations Executive
Key external relationships: Regional and National Account Managers, Operations Managers, Flagship Group Owners, pub/bar Group Buyers

KEY RESPONSIBILITIES:

1. Work collaboratively with the Head of On Trade to build a focussed new business target list that helps us execute our brand equity led strategy in your region.
2. Unlock new distribution from your target list on both draught and packaged, taking ownership of every step of the process from prospecting new accounts, to pitching the beer, negotiating commercials and ultimately closing the new listing.
3. Grow our presence, sales line and influence in our existing accounts; building sustainable business, best in class relationships and ensuring we’re the best selling craft beer on their bar.
4. Utilise the support of the trade activation team to build brand awareness and drive ROS in key flagship accounts and groups in the region, e.g. group wide incentives, site activation events.
5. Develop a strong network within our partner wholesalers, work collaboratively with their sales teams to unlock business with their customers and build industry leading relationships with our RTMs.
6. Support trade activation team delivering the best consumer experience of a pint of JUBEL, keeping it consistent across the on trade, everything from the glass it’s served in, the way it’s described on menu, the consistent use of branded assets and the quality of the dispense.
7. Develop a network of key buyers, sales teams and influential people in the industry to drive JUBEL’s profile in the region, opening doors and opportunities for you and the wider team to take advantage of.
8. Full ownership of delivery of the on trade number across your region, ensuring we’re growing both invoiced sales and ROS month on month across your account base.
   This is not an exhaustive list of duties and is subject to review in agreement with the postholder.