NRM/SFE Manager at Haleon

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

30 Sep, 26

Salary

0.0

Posted On

02 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Force Effectiveness, Net Revenue Management, People Leadership, Data Analytics, In-Store Excellence, Segmentation & Targeting, Sales Incentive Design, CRM Administration, Project Management, Stakeholder Influence, Commercial Acumen, Change Management, Route-To-Market, KPI Development, Merchandising, ROI Analysis

Industry

Consumer Services

Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the role Embedded in the local Commercial Excellence team, reporting to the Commercial Excellence Lead. Leads change and recommendations to improve Sales and Sales Force Effectiveness (SFE) and Instore Excellence and efficiency. Accountable for sales incentive design, performance tracking, and segmentation & targeting to enable strong execution in-store. Leads SFE analytics across sell-in/sell-out, customer data and sales KPIs, enabling decisions through rigorous analysis and clear insights. What’s the profile we are looking for? Strong commercial and analytical capability (FMCG/consumer health experience preferred) People leader who builds and develops high-performing teams Comfortable challenging the status quo; operates with urgency and resilience under pressure Collaborative partner across functions; able to define clear execution KPIs Drives adoption of tools and ways of working that improve field force productivity and visibility of performance Brings a consumer-first perspective and understands the realities of the field force and customers across channels Makes timely decisions and moves initiatives from insight to action Leads cross-functional projects as a change manager in a fast-moving, evolving environment. Role responsibilities Lead and develop the SFE team; act as the primary adviser on SFE topics Own segmentation & targeting cycles, customer universe and route-to-market updates Design and govern the Sales Incentive Plan (SIP): target setting, rules, settlement and performance monitoring Own key sales tools administration and adoption (e.g., SFA/CRM and execution tools); act as local super-user Build a clear reporting and insights ecosystem across internal/external data; track sell-in/sell-out and core KPIs Deliver ad-hoc analysis and recommendations to Sales, Customer Activation and Category teams Manage external data/analytics suppliers and related budgets; run reviews/tenders when needed Partner with leadership to identify issues, align priorities and drive projects that improve sales effectiveness Design and implement strategies to improve sales force productivity, capability, and engagement. Develop and manage performance metrics, dashboards, and reporting tools to track field force effectiveness. Develop strong ROI matrix and mindset with regular feedback on most effective elements. Implement and optimize Perfect store plus and Image recognition across entire GNE. Lead training and capability-building programs to enhance selling skills, product knowledge, and customer engagement. Collaborate with commercial, distributors and Haleon team to align incentive schemes with business objectives. Conduct regular performance reviews and identify areas for improvement across teams and territories. In-Store Excellence (ISE): Drive execution of in-store strategies to maximize visibility, availability, and conversion at the point of sale. Develop and deploy best practices for merchandising, planogram compliance, and promotional execution across all GNE markets. Monitor and audit in-store execution quality through field visits and digital tools. Partner with trade marketing and sales teams to ensure alignment on campaign execution and retail standards. Analyse shopper behaviour and store-level data to identify opportunities for improvement. Cross-Functional Collaboration: Work closely with marketing, trade marketing, commercial and distributors teams to ensure alignment of field strategies with brand and business goals. Act as a key liaison between field teams and central functions to ensure feedback loops and continuous improvement. Support change management initiatives and foster a culture of excellence and accountability. Data & Insights: Leverage data analytics to generate actionable insights for sales force and in-store performance. Continuously evaluate tools and technologies to enhance field execution and reporting capabilities. Why you? Qualifications & experience Degree in a quantitative or business discipline (e.g., statistics, economics, business, engineering) Fluent English 3+ years’ people leadership experience Experience in SFE, analytics, sales or trade marketing (consumer health or FMCG preferred) Hands-on experience with go-to-market, segmentation & targeting, and incentive design/management Strong analytical and change leadership skills; able to translate data into decisions Strong project management, stakeholder influence and commercial acumen Nice to have: reporting/automation tools knowledge (e.g., SQL, VBA) Haleon behaviours expectations Focused on consumer/shopper Collaborates for better impact Unlocks value at pace Focused on growing self and others Opportunities for growth We offer a competitive reward and benefits package, including: Competitive salary and bonus Private medical and wellbeing support Learning and development opportunities Job Posting End Date 2026-08-01 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Responsibilities

Lead the Sales Force Effectiveness (SFE) team to optimize sales incentives, segmentation, and targeting to drive in-store execution. Manage SFE analytics and in-store excellence strategies to maximize product visibility and availability across channels.