Odos - Brand Lead at deCircle
San Francisco, California, USA -
Full Time


Start Date

Immediate

Expiry Date

02 Oct, 25

Salary

0.0

Posted On

03 Jul, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Odos is the most advanced Smart Order Routing (SOR) protocol in DeFi, powering deep liquidity, cross-chain swaps, and capital-efficient trade execution. While loved by its users, Odos is still under the radar — and we’re looking for someone to change that.
We’re hiring a Brand & Narrative Lead to take Odos from product to mythos — crafting a powerful identity, voice, and presence that resonates with DeFi power users, partners, and the crypto-curious alike.

Responsibilities
  • Own and evolve the Odos brand identity, from tone and visuals to narrative positioning
  • Build the Odos story: Who we are, what we stand for, and why it matters now
  • Define and document brand voice, tone, and messaging guidelines
  • Craft memorable taglines, product narratives, campaign slogans
  • Lead the creation of a hero brand video or bold launch campaign
  • Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX
  • Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency
  • Guide agency, content, and design partners (or build your own creative crew)
  • Help us become unforgettable at conferences, podcasts, Twitter, and beyond
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