Offline Marketing Senior Specialist at mylo

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

14 Oct, 26

Salary

0.0

Posted On

16 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Offline Marketing, Field Marketing, Brand Activations, Roadshow Management, Outdoor Advertising, Vendor Management, Creative Production, Project Management, Stakeholder Management, Budgeting, Printing Processes, Cross-functional Coordination

Industry

Financial Services

Description

mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you’re purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of B.TECH—Egypt’s leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutions—mylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices. As an Offline Marketing Senior Specialist, you will drive the execution and on-ground delivery of offline marketing initiatives to strengthen brand presence and support business growth. You will manage end-to-end offline campaigns, including roadshows, outdoor advertising, print materials, and field activations, while collaborating closely with internal teams and external vendors to ensure high-quality execution. Responsibilities Offline Campaign Planning & Execution Lead the execution of offline marketing campaigns, including roadshows, outdoor campaigns, and field activations Translate marketing objectives into actionable offline plans with clear timelines and deliverables Roadshows & Field Activations Manage roadshows, flyers, giveaways, and on-ground brand activations Oversee logistics, setup, and execution to ensure consistent brand representation Creative Production & Printing Management Handle the creation, production, and printing of offline marketing materials Coordinate with creative agencies, printers, and suppliers to ensure quality, timelines, and cost efficiency Outdoor Advertising & Media Manage outdoor advertising campaigns, including billboards and offline placements Ensure proper execution, visibility, and compliance with brand guidelines Content & Ad Shoots Participate in offline ad shoots and production activities Coordinate with internal teams and vendors to support smooth execution of shoots Cross-Functional Coordination Work closely with Marketing, Growth, and Operations teams to align offline initiatives with overall campaigns Ensure seamless communication between stakeholders and execution partners Performance Tracking & Reporting Track offline campaign execution and effectiveness against defined objectives Provide regular updates and post-campaign insights to support continuous improvement Travel & Field Presence Travel frequently to support on-ground execution, especially during peak campaign seasons Ensure hands-on supervision of activations and offline initiatives. Experience 3–6 years of experience in offline marketing, field marketing, or brand activations Experience in managing roadshows, outdoor campaigns, or on-ground activations. Background in fintech, banking, financial services, or consumer-focused industries is highly preferred Offline Marketing Expertise Strong understanding of offline marketing channels, production workflows, and printing processes Hands-on experience managing vendors, suppliers, and agencies Project & Execution Skills Ability to manage multiple campaigns simultaneously in fast-paced environments Strong attention to detail with a focus on execution excellence Communication & Collaboration Strong coordination and stakeholder management skills Ability to work effectively with cross-functional teams and external partners Flexibility & Mobility High flexibility for frequent travel and field work Comfortable working on-ground and during peak seasonal campaigns Problem-Solving & Ownership Proactive mindset with the ability to handle challenges and resolve execution issues quickly Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams. Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite, we will subsidize the costs for lunch to foster the b_labs office community Equipment: From "Day 1" you will receive all the equipment you need be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.

Responsibilities

Lead the execution of offline marketing campaigns, including roadshows, outdoor advertising, and field activations to strengthen brand presence. Manage the end-to-end production of marketing materials and coordinate with external vendors and internal teams.