JOB DESCRIPTION:

Omni Shopper Marketing Specialist

WHAT WOULD BE YOUR KEY RESPONSIBILITIES?

• Create Omni Shopper Marketing solutions that deliver profitable sales growth for the customer. These solutions should include shopper expertise and insights across products/assortment, placement and everyday shelving, pricing, promotions and merchandising
• Influence Annual Account Business Planning by partnering with sales account managers and providing actionable shopper insights and solutions that support growth objectives for the customer, company and category
• Work with our retail media agency on retail media strategy and execution for our key customers
• Monitor and analyze program performance metrics and efficiently communicate key findings of programs to Sales and other cross-functionals
• Effectively manage relationships with internal cross-functional teams, agency partners, and others to execute programs
• Manage the e-commerce content creation process across our portfolio of brands ensuring images and copy are in adherence to PDS best practices.
• Support NAMs in uploading content and images into customer portals where syndication is not applicable.
• Maintain data syncing to customers in Salsify and maintain data pipeline between Aprimo, Salsify & Syndigo.
• Provide recommendations and execute strategies for content development and website updates in coordination with SEO goals