Omnichannel Digital Marketing Manager at henkel
Culver City, CA 90230, USA -
Full Time


Start Date

Immediate

Expiry Date

28 Nov, 25

Salary

95000.0

Posted On

28 Aug, 25

Experience

7 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Responsibilities
  • Develop and implement marketing strategies and initiatives for ecommerce and online retailers (including their RMNs), to enhance the Pro customer journey and drive sales.
  • Drive strategy for the website, including but not limited to: site architecture, creative expression, and integrated marketing strategy in consideration of the digital ecosystem.
  • Oversee the execution of omnichannel marketing campaigns, including email marketing, online promotions, and loyalty program initiatives: develop robust eCRM program, linking the digital ecosystem from campaign initiatives through to education & events.
  • Build relationships with key customer accounts and account management partners.
  • Ensuring SKP is first to market in major eTail programs, beta initiatives, and alignment with Trade activities and initiatives.
  • Collaborate with internal teams and external partners to ensure the omnichannel strategy is integrated across all touchpoints.
  • Analyze performance data and customer insights to optimize marketing efforts and improve customer engagement and retention.
  • Manage budgets for omnichannel marketing initiatives and ensure all marketing spends are within budget.
  • Work closely with the Head of Digital Marketing to align omnichannel strategies with overall digital marketing goals.
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