Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
For us, the most important thing is always the human being. Patients whose quality of life and functional capacity are supported by our treatments. Healthcare professionals for whom we develop state-of-the-art medical solutions. Employees for whom we offer meaningful work.
AbbVie is a community of knowledgeable people. You bring your own valuable contribution to it and get the opportunity to learn from other top professionals. Our communal corporate culture accepts people as individuals and supports everyone’s personal development.
Our success as a work community is evidenced by our ranking among the best year after year in the Great Place to Work survey.
Are you an innovative expert with a passion for omnichannel marketing? We are now seeking an Omnichannel Manager to join our dynamic Customer Excellence team in Helsinki, Finland.
In your role, you will play a pivotal role in transforming engagement strategies with healthcare professionals by leveraging cutting-edge, customer-centric strategies. You will collaborate with our brand teams to deliver impactful customer experience, utilizing data-driven insights and developing innovative channel strategies.

Your key responsibilities include:

• Lead and execute omnichannel strategies to enhance engagement with healthcare professionals.
• Analyze customer data to identify optimal channel strategies and craft comprehensive customer journeys.
• Stay abreast of the latest trends in omnichannel marketing within and beyond the pharmaceutical industry.
• Provide thought leadership in omnichannel marketing and contribute to our digital governance model.
• Establish new channel capabilities and optimize existing marketing solutions, such as websites, CLM, email marketing, and remote detailing.
• Integrate omnichannel marketing into brand plans, focusing on customer experience and content strategies.
• Train and guide brand teams to achieve a tailored channel mix for healthcare professionals.
• Develop KPIs to assess capabilities and measure ROI of initiatives.
• Act as a project manager for affiliate-level omnichannel marketing solutions.
• Manage preferred vendors and ensure compliance with all digital processes and SOPs.

Qualifications
We are seeking a talented individual who is passionate about making possibilities real, who has strong interpersonal skills and an ability to translate vision into actionable plans.

To succeed in this role, we expect you to have:

• Master’s degree in marketing, business analytics, or relevant field; MBA with a focus on marketing is a plus.
• Extensive experience in digital and omnichannel marketing, preferably in healthcare and pharmaceuticals.
• Excellent project management and analytical skills with the ability to handle multiple initiatives.
• Strong business acumen, with insights into marketing and branding.
• Proficient in English and Finnish, both verbal and written.
• Ability to adapt and thrive in a dynamic, fast-paced environment.

Additional Information
Interested? Join us at AbbVie Finland and be part of a team that is committed to excellence and making a remarkable impact on patients’ lives. We offer a collaborative and supportive work environment, where your ideas are valued, and your professional growth is encouraged. You will get more information about the role by reaching out to Customer Excellence Director Henna Rintala, on Friday 6th June at 9.00 – 11.00 or on Wednesday 11th June at 10.00 -11.00, tel. +358 400 476 991. Please fill in your application and CV into our recruiting system by 15th June 2025 at the latest.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.htm

Your key responsibilities include:

• Lead and execute omnichannel strategies to enhance engagement with healthcare professionals.
• Analyze customer data to identify optimal channel strategies and craft comprehensive customer journeys.
• Stay abreast of the latest trends in omnichannel marketing within and beyond the pharmaceutical industry.
• Provide thought leadership in omnichannel marketing and contribute to our digital governance model.
• Establish new channel capabilities and optimize existing marketing solutions, such as websites, CLM, email marketing, and remote detailing.
• Integrate omnichannel marketing into brand plans, focusing on customer experience and content strategies.
• Train and guide brand teams to achieve a tailored channel mix for healthcare professionals.
• Develop KPIs to assess capabilities and measure ROI of initiatives.
• Act as a project manager for affiliate-level omnichannel marketing solutions.
• Manage preferred vendors and ensure compliance with all digital processes and SOPs

To succeed in this role, we expect you to have:

• Master’s degree in marketing, business analytics, or relevant field; MBA with a focus on marketing is a plus.
• Extensive experience in digital and omnichannel marketing, preferably in healthcare and pharmaceuticals.
• Excellent project management and analytical skills with the ability to handle multiple initiatives.
• Strong business acumen, with insights into marketing and branding.
• Proficient in English and Finnish, both verbal and written.
• Ability to adapt and thrive in a dynamic, fast-paced environment