Omnichannel Trade Lead at Bayer AG - USA

Santanyí, Balearic Islands, Spain -

Full Time

Start Date

Immediate

Expiry Date

18 Sep, 26

Salary

0.0

Posted On

20 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Omnichannel Strategy, Trade Marketing, Stakeholder Management, Analytical Thinking, Problem Solving, Strategic Thinking, Business Acumen, Cross-functional Leadership, Campaign Execution, Shopper Insights, Commercial Activation, Influencing Skills

Industry

Chemical Manufacturing

Description

Omnichannel Trade Lead Omnichannel Trade Lead – Job Description Role purpose The Omnichannel Trade Lead is responsible for defining, leading, and executing the full omnichannel activation strategy for the assigned category. This role ensures seamless integration between brand strategy and channel execution (pharmacy, detailing, eCommerce, Bayer Club, retail media, POSM, and 360° campaigns). Owns Commercial Activation Materials (CAM) and is fully accountable for category sell-out performance. This is a high-impact strategic role driving category growth, enhancing shopper experience across touchpoints, and orchestrating cross-functional teams for best-in-class execution. Key Responsibilities A. Category Omnichannel Strategy Design and lead the end-to-end 360º activation strategy for the category. Translate brand strategy into actionable shopper- and channel-specific plans. Integrate pharmacy, detailing, eCommerce, CRM, Bayer Club, digital and POSM into a coherent, insight-driven roadmap. Develop and own the Annual Commercial Activation Plan (MAC) per brand/category. B. Activations & Campaign Leadership Lead end-to-end execution of campaigns: promotions, launches, visibility initiatives and commercial tactics. Ensure message consistency and visual coherence across all touchpoints. Align closely with Sales to ensure feasibility and maximize execution impact. C. Cross-Functional Leadership Act as strategic partner to Marketing, Digital, Sales and Medical teams. Provide direction to Detailing & Merchandising and POSM/Excellence teams. Review, validate and approve activation materials ensuring alignment and compliance. Influence key decisions and drive alignment in cross-functional forums. D. Performance & Continuous Improvement Track and evaluate activation impact (visibility, conversion, sell-out). Build post-campaign analyses and improvement plans. Generate shopper and channel insights to optimize future strategies. Stakeholder Management Internal Marketing, Digital and Sales Medical & Regulatory Affairs Global Marketing (GCBU) Brand and Channel Acceleration teams External Agencies and suppliers Requirements Education University degree (Business or related field) Master/Postgraduate in Digital Marketing or eBusiness (preferred) Experience +5 years in FMCG or Pharmaceutical industry, in Trade Marketing Proven track record delivering business results Minimum 1 year in Sales Strong channel and customer understanding Skills & Competencies Strong influencing skills without hierarchical authority Excellent communication and stakeholder management High analytical and problem-solving capability Ability to manage complexity, prioritize and deliver under pressure Strategic thinking and business acumen Proactive, flexible and results-oriented mindset Languages Spanish: fluent English: advanced Application Period: 19/06/2026 - 6/07/2026 Reference Code: 873996 Division: Consumer Health Location: Spain : Cataluña : Barcelona Functional Area: Marketing Position Grade: VS 1.1 Employment Type: Regular Work Time: Regular Contact Us Address Telephone E-Mail Av. Baix Llobregat, 3, 08970 Sant Joan Despí, Barcelona, Espanya +34 93 495 69 99 talentacquisition@bayer.com

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Responsibilities

The Omnichannel Trade Lead defines and executes the full omnichannel activation strategy to drive category growth and sell-out performance. This involves integrating brand strategy across pharmacy, eCommerce, retail media, and POSM while leading cross-functional teams.