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Management of paid media account operations for more or less 8 clients/accounts.

• Management of a small to medium size team of paid media specialists.
• Develop, communicate, and partially execute PPC strategies for clients
• Identify and strategize key PPC KPIs based on clients’ business objectives
• Communicate to clients, internal team, and management about strategy/project development, timelines, and results/performance
• Work with other internal teams (e.g., SEO, Sales, etc.) to set expectations and improve strategy/performance
• Ensure timely and quality completion of work product delivered from the paid media department’s staff to Galactic Fed clients.
• Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, client / website research, account structure, etc.
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.
• Prepare weekly paid media performance reports and recommendations to deliver to clients.
• Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data.
• Stay informed of relevant industry, paid media, and paid media platform trends and best practices.

REQUIREMENTS:

• Required: Fluent English written communication is required.
• Required: 2+ years of experience in a digital media strategy role (preferably paid media, but also funnel marketing) with budgets exceeding $20k/mo.
• Required: 2+ years of experience in Facebook and Google Ads advertising is required.
• Experience with Google Ads – annual certifications required
• Familiarity with Facebook Blueprint – don’t have to be certified. We sponsor team members for this certification.
• Experience with social ad platforms such as Facebook, LinkedIn, and Twitter
• Understanding of Google Analytics and Google Tag Manager
• Preferred: Experience with funnel marketing elements is preferred e.g., landing page building, creative/copy, tracking/attribution, analytics, etc.
• Preferred: Experience with PPC reporting – reviewing performance and identifying next steps/strategies, drafting reports, etc.
• Preferred: Experience with web analytics tools such as Google Analytics, Google Search Console, Google Data Studios, etc.
• Preferred: Familiarity with Google Workspace products such as Google Sheets, Google Docs, etc.
• Nice to have: Knowledge of HTML, CSS, JavaScript, etc.
• Nice to have: Experience in Pinterest, Linkedin, Apple Search Ads, Twitter, Programmatic, Bing, YouTube, etc.
• Nice to have: Experience with both direct response and brand performance marketing.
• Expert knowledge of standard and current PPC best practices, as well as a strong understanding of digital marketing and advertising principles.
• Direct hands-on experience with paid search, paid social, email marketing, and all forms of custom acquisition, with a proven drive to stay on top of the latest industry trends.
• Expertise in owning the whole process of building and distributing ad creatives.
• Proven ability to effectively communicate cross-functionally with other teams, and a proven ability to be proactive
• Candidate must be able to commit to hyper-growth and to a long-term work engagement, must be gritty, must be emotionally intelligent, and must be an A-player.
• Attention to detail and the ability to multitask in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate insights and recommended actions.
• Strong levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and time management skills.

Please refer the Job description for details