On-Trade Sales Specialist at Brown-Forman

Barcelona, Catalonia, Spain -

Full Time

Start Date

Immediate

Expiry Date

13 Oct, 26

Salary

0.0

Posted On

15 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Negotiation, Relationship Management, Account Management, HORECA Channel Expertise, Brand Building, CRM Software, Market Analysis, Luxury Brand Management, Mixology Knowledge, Event Activation, Spanish Language, English Language

Industry

Beverage Manufacturing

Description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. We're actively seeking a dedicated and dynamic Sales Representative to strengthen our presence and drive growth for our exceptional portfolio of super premium spirits within the on-premise channel – specifically high-end bars, restaurants, and exclusive clubs. This role is a hands-on opportunity, focusing purely on operational sales excellence and direct engagement with our most prestigious accounts. Your mission will be to ensure our super premium brands are not just available, but are celebrated, preferred, and showcased as the pinnacle of quality at every elite establishment you manage. Meaningful Work From Day One What you can expect ● Achieve sales and distribution goals through the execution of brand building activities and education tools of assigned On Trade clients: ○ Negotiate trade agreements with key consumption points that include (Volume, portfolio, visibility, Promotional, promotion and activation) ○ Regular and systematic visits to the client according to the work plan previously agreed with the Manager Area. ○ Establish an excellent relationship with the points of sale at all levels (Owner, Bartender, Key Waiters, Buyer) ○ Report all field work according to BF processes through the hardware provided and the CRM program. ○ Ensure an optimal stock level within your customers. ○ Collect and update information on the activities of competitors, consumers, the dynamics of commerce and report to Area Managers. (Hospitality and intermediaries ○ Run brand training programs for core customers. ○ POS Material Management ● Management of the wholesalers assigned. What you bring ● Demonstrable experience in sales in the alcoholic beverages, luxury, or consumer goods sector, especially in the HORECA channel or premium accounts. ● Excellent communication, negotiation, and relationship management skills. ● Deep knowledge of the in Northeast Area (Girona ,Barcelona & Border ) market , a network of contacts in the on-trade channel. ● Ability to work autonomously and results-oriented. ● Passion for spirits brands, with a sensitivity for luxury and detail. ● High level of Spanish and English (oral and written). ● Driver's license and availability to travel around the Community of Catalunya. What makes you unique • Previous experience with super premium spirits brands or luxury products. • Training in hospitality, marketing, or related disciplines. • Knowledge of mixology, cocktail trends, and bar culture. • Ability to create memorable brand experiences, both at the point of sale and at events. • Creative and innovative mindset to propose differential activations. #LI #LO1 Requisition Type: Employee Management Level: Professional Global Job Level: P5 Number of Openings Available: 0 Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.

Responsibilities

Drive growth and visibility for super premium spirits within high-end bars, restaurants, and clubs through strategic trade agreements and brand activations. Manage wholesaler relationships and execute training programs to ensure brands are showcased as the pinnacle of quality.