Loxone is the European brand leader in the world of building automation and smart homes and is expanding globally. We are looking for marketers to direct and oversee the expansion of the Loxone brand throughout Spain. You will design, implement and monitor effective digital marketing strategies that elevate Loxone to become a leading automation brand in the Spanish market.
We aim to build an extensive network of installation partners within the next two years (electrical contractors, system integration companies, hvac contractors). As an online marketing manager you will be responsible to raise brand awareness and generate high quality leads to achieve this goal.
We are a new breed of company, we won’t do the traditional trade shows, in-person sales teams and paid magazine ads. We are opting to utilize digital tools to drive our business. A successful applicant requires a profound understanding of digital marketing tools.
Your onboarding will take place in our European headquarters at Loxone Campus. We offer you to stay 4 weeks at headquarters for a compreensive training on our products and marketing strategy.

Tasks

• Develop and implement a digital lead generation strategy to attract potential system integrators, electrical contractors and hvac contractors.
• Increase brand awareness throughout Spain, especially with installers, builders, developers and remodelers.
• Prioritize both domestic and international marketing campaigns and allocate resources accordingly.
• Monitor and continuously improve all marketing campaigns.
• Provide communication guidance and marketing material to support the efforts of the sales team.
• Comply with Loxone’s business model including the partner program, discount & pricing policies, IT infrastructure, product catalog and overall strategy.

Requirements

• A profound understanding of utilizing online marketing techniques and tools
• Proven work experience in a senior marketing role
• Knowledge of SEO, web analytics and paid advertising
• Fantastic communication skills: in person and written
• Real determination to work hard and succeed
• Quick, enthusiastic learner

Benefits
Our employees are our soul. We offer attractive benefits & working conditions so that you feel completely at ease and can achieve top-level professional performance. Together we aim to make the world more energy-efficient and sustainable with intelligent building automation. Unique, exciting and varied tasks and projects enable you to develop yourself both personally and professionally. We are proud of our culture, which is characterised by open and transparent communication. In addition, we offer flexible working hours and thus enable you to achieve a good work-life balance

• Develop and implement a digital lead generation strategy to attract potential system integrators, electrical contractors and hvac contractors.
• Increase brand awareness throughout Spain, especially with installers, builders, developers and remodelers.
• Prioritize both domestic and international marketing campaigns and allocate resources accordingly.
• Monitor and continuously improve all marketing campaigns.
• Provide communication guidance and marketing material to support the efforts of the sales team.
• Comply with Loxone’s business model including the partner program, discount & pricing policies, IT infrastructure, product catalog and overall strategy