Then become part of our team and actively shape the digital development of our marketing.

• Development, implementation and continuous optimization of our digital marketing strategy across relevant channels – from website and email marketing to SEO and GEO, and paid media.
• Planning, management and optimization of target group-oriented digital campaigns to increase brand awareness and reach as well as to generate qualified leads.
• Management and further development of ongoing online marketing activities via website, email marketing, online events and paid media – in close coordination with our social media activities.
• Proactive development, creation and continuous optimization of target group and channel-oriented content for our digital touchpoints
• Maintenance, further development and optimization of our websites along the customer journey in collaboration with internal departments and external partners.
• Analysis of market, competitive and performance data, preparation of relevant KPIs in dashboards and regular reports, and derivation of concrete optimization measures.
• Management and further development of relevant marketing tools and platforms such as CMS, CRM and analytics solutions.
• Identification and evaluation of relevant AI applications for marketing, as well as their beneficial integration into existing processes and working methods.
• Supporting sales through digital campaigns, lead management, and continuous optimization of the customer journey
• Close collaboration with sales, product management, business units, and brand and communications teams.
• Ensuring consistent digital brand communication in line with our corporate identity and, in particular, our corporate design.

Your profile

• Successfully completed vocational training or studies in the field of marketing, communication, media or a comparable qualification
• Several years of professional experience in digital or online marketing
• Solid knowledge of performance marketing and digital campaign management, as well as paid social media, SEO, SEA and ideally GEO.
• Experience in lead generation, conversion optimization and data-driven marketing, as well as in using common analysis, CRM and marketing tools (e.g., Canva, Meta Business Suite, Analytics, etc.)
• Interest in new digital technologies and AI applications, as well as enjoyment in recognizing their potential for marketing and making them practically usable.
• Strong analytical skills and the ability to derive concrete recommendations for action from data.
• Structured, independent and solution-oriented work style, as well as enjoyment of collaborating with different teams and departments.
• Excellent German skills (spoken and written) and good English skills
• Good to very good French skills are an advantage.
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