• Strategic planning, implementation and optimization of paid campaigns (Google Ads: Search, PMax, Display, Shopping; optionally Bing/Microsoft Ads)
• Development, management and monitoring of the performance marketing strategy (ROAS, CTR, CPC etc.)
• Creation and interpretation of reports and dashboards for campaign analysis
• Keyword analysis, target group segmentation and budget control to increase efficiency
• Collaboration with online marketing, data analytics, and product teams for cross-channel optimization.
• Identifying trends, platform innovations, and testing approaches for continuous improvement

qualification

• Completed vocational training or studies in the field of marketing, economics, media or similar, or comparable professional experience.
• 1-3+ years of experience in online/performance marketing with a focus on SEA/Paid (Google Ads and ideally Microsoft/Bing Ads)
• Safe handling of analysis and tracking tools (Google Analytics, GA4 etc.)
• Numerically inclined, analytical, structured – you derive actionable recommendations from data.
• Team player with an independent work style and a high focus on quality and results
• Very good German and good English skills
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