• Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA) 
• Continuously optimize TT-Line’s visibility across traditional search engines and AI-powered search and answer platforms 
• Plan, manage and optimize SEA campaigns, including budgets, targeting, bidding strategies and performance monitoring together with our external agency 
• Maintain, update and further develop website content using our content management system 
• Ensure that website content is accurate, user-focused, search-engine-friendly and aligned with the TT-Line brand 
• Manage and further develop our website and online booking dialogue in close collaboration with internal departments and external development partners 
• Analyze and optimize the end-to-end online customer journey, from initial awareness and information searches to booking and post-booking communication 
• Identify conversion barriers and implement measures to improve usability, customer satisfaction and booking conversion 
• Plan, implement and optimize digital campaigns and online marketing activities across relevant channels 
• Monitor website traffic, user behaviour, campaign performance and conversion funnels using web analytics and tracking tools 
• Prepare regular performance reports, derive actionable insights and communicate recommendations to relevant stakeholders 
• Independently manage cross-departmental digital projects and coordinate internal and external stakeholders 

Your profile 

• A degree in marketing, business administration, digital media, e-commerce or a comparable field 
• Relevant professional experience in online marketing, digital commerce or website management is an advantage 
• Sound knowledge of SEO and SEA as well as practical experience in managing and optimizing paid search campaigns 
• A interest in GEO, AI-powered search, generative search experiences and emerging digital discovery platforms 
• Experience in maintaining and developing websites using a content management system 
• Experience with online booking platforms, e-commerce systems or other transaction-oriented digital products 
• A good understanding of online customer journeys, conversion funnels and user-centred website optimization 
• Experience in planning, implementing and evaluating digital campaigns 
• Knowledge of website tracking and analytics tools, such as Google Analytics, Google Search Console or comparable platforms 
• Confidence in analysing traffic, campaign and user behaviour data and translating findings into concrete optimization measures 
• Experience in project management and in coordinating agencies, developers and internal stakeholders 
• A structured, proactive and results-oriented way of working 
• Good communication skills and the ability to explain digital topics clearly to different target groups 
• Very good written and spoken English skills 
• A high level of curiosity and enthusiasm for digital trends, new technologies and developments in online marketing