Online Marketing Specialist

at  TP Vision

JOB FEATURES

Job Category
Mid-Senior level
About TPV Technology
TPV Technology is an internationally-renowned PC monitor, TV and Digital Signage Displays manufacturer. TPV serves as an original design manufacturer for some of the best-known TV , PC and Digital Signage Displays brands in the industry and distributes its products worldwide under its own brands AOC and Envision. In addition, the company designs, produces and sells Philips-branded monitors, TV’s and AVA products, Digital Signage Displays and mobile phones through a license agreement with Philips via its subsidiaries TP Vision and MMD. As an example, the company brings high-quality TV sets to the market: smart and easy to use with sophisticated styling. TPV believes in creating products that touch the human senses and are within reach of all consumers in the markets they operate in. As a leader in the hotel industry, their hospitality TV division serves most the world’s major international and national hotel groups, as well as individual hotels, hospitals, cruises and other professional facilities.
Scope
Based in The Netherlands, Amsterdam, the Online Marketing Specialist will support European digital marketing. The main goal of the role is to analyse the status quo and recommend changes to current digital practices, collect and coordinate requirements from and with relevant departments and stakeholders and translate them into digital strategy and execution.
Responsibility

The Online Marketing Specialist has the following tasks / responsibilities:

• Developing and leading projects aimed at improving the customer journey through the brand websites and e-tailer pages across Europe in line with the set departmental/corporate goals
• Analyses existing data while keeping up with digital marketing trends to ensure effectiveness and optimisation for inbound/outbound marketing and paid media
• Support in implementation of the digital marketing strategy across Europe in line with the set department / corporate goals
• Identifies and manages the data streams within the marketing department
• Defines and advises the sales teams in countries on the best practices and provide support on the above-mentioned subjects
• Support product launches and campaigns of all hero and focus products
• Content management of all operating websites and to be developed online sites in cooperation with marketing team
• Manage internal marketing data sources, maintain process and references documents
• Delivering input for data related initiatives i.e. CRM project
• Working in collaboration with agencies for technical optimization of the website, user portal and product information management system
• Administration of the analytics tools and establishing new digital strategies based on regular data reporting

What Do We Offer You

• A new, fulltime position and flexible working (from our refurbished European HQ office in Amsterdam, opposite from Amstel station, and from home)
• An entrepreneurial, dynamic, challenging, and fast-moving international working environment, working with a great brands (Philips and AOC)
• Fast decision making environment / flat organisation
• Competitive remuneration

Education And Related Experience

• Bachelor’s Degree in Marketing and/or Communication
• 2-3 years of experience in Digital/Online Marketing in a multicultural global corporate setting
• A solid affinity with Consumer Electronics products/trends (online) landscape
• Analytical skills, translating analysis in conclusion and action
• Excellent command of English language (written and verbal)
• Web savvy, pro-active digital native
• Skills set: organisation, strong, interpersonal, communication, analytical, ambitious, planning, reporting, skills and a can-do mentality
• Understanding of current online marketing concepts, tactics and best practice.
• Feels comfortable in an international environment
• Team spirited, with ability to work autonomously and set priorities
• Shows a positive, proactive and self-motivated attitude
• Experience working with GDPR processes

Preferred Skills

Problem Solving

• Be able to create relevant and impactful digital marketing plans
• Delivering input and management of yearly digital marketing budget in alignment with Senior Brand Manager

Accountability

• Work with various internal stakeholder groups
• Work with external business partners.
• Execution of marketing initiatives, based on the long term needs of the business

Computer skills

• Acquaintance with HTML/CSS, Google Analytics, SEA, SEO
• Affinity with PIM systems (eg. Inriver)
• Experience with CRM solutions such as Salesforce (Pardot), or others

More Info
If you enjoy working with knowledgeable, energetic and success-oriented people, for a company that both challenges and respects its professionals, and you’ve got what it takes to be a great Online Marketing Specialist, then apply today. Please contact Victoria Starovoitova (Corporate Recruiter) at info@careersattpvision.com and include your English CV and a short motivation.
Acquisition as a result of this job posting is not appreciate

The Online Marketing Specialist has the following tasks / responsibilities:

• Developing and leading projects aimed at improving the customer journey through the brand websites and e-tailer pages across Europe in line with the set departmental/corporate goals
• Analyses existing data while keeping up with digital marketing trends to ensure effectiveness and optimisation for inbound/outbound marketing and paid media
• Support in implementation of the digital marketing strategy across Europe in line with the set department / corporate goals
• Identifies and manages the data streams within the marketing department
• Defines and advises the sales teams in countries on the best practices and provide support on the above-mentioned subjects
• Support product launches and campaigns of all hero and focus products
• Content management of all operating websites and to be developed online sites in cooperation with marketing team
• Manage internal marketing data sources, maintain process and references documents
• Delivering input for data related initiatives i.e. CRM project
• Working in collaboration with agencies for technical optimization of the website, user portal and product information management system
• Administration of the analytics tools and establishing new digital strategies based on regular data reportin

Accountability

• Work with various internal stakeholder groups
• Work with external business partners.
• Execution of marketing initiatives, based on the long term needs of the busines