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PLEASE REVIEW THE FOLLOWING JOB DESCRIPTION:

Drive effort to improve efficiency, increase profitability and manage cost saving strategies and initiatives. Lead and/or coordinate programs across lines of business marketing, marketing centers of excellence, product, channel management, risk and other areas to design, set up, operationalize, fulfill inside of portfolio discipline. As a subject matter expert on the Operations and Program Management team, this role provides leadership for all key areas of the capabilities such as day to day management and/or strategy. May act as a team leader for other consultant or specialist roles and/or as a liaison to a support area.
Complex Program Management:
Key leader on high‐visibility, company‐wide strategic initiatives focused on improving efficiency and increasing profitability. Lead the creation of top level & program strategy, aligning critical objectives & required resources, tools & investment readiness. Manage complex, transformational, enterprise‐wide projects. Construct key marketing programs for cost avoidance, continuous performance improvement, consistent delivery & shared learnings. Identify the success factors & performance indicators that are critical for management decision-making & program control. Develop, manage and report on marketing dashboards & calendars as needed and ability to utilize a variety of resource planning, collaboration, workflow management, reporting, costing & calendaring tools to insure program objectives are met. Build positive relationships with internal marketing teammates & external suppliers.
Marketing Print Management:
Lead, manage & execute all types of printing - commercial print, direct mail, wide format, fixtures - with detailed timelines for all print production work across all Lines of Business. Advise teams on print strategy to produce effective campaigns by translating campaigns to print production. Responsible for print strategy & execution, aligned with business need & the brand strategy. Lead print execution in concert with agencies & third-party providers to enable segment/business marketing strategies and ensure the attainment of key business goals (customer acquisition, retention and profitability). Provide expertise in print procurement, including advanced knowledge of paper, print production and strategic solutions, Business Process Outsourcing (BPO), and corporate paper programs to negotiate favorable contracts, create cost savings & optimize print spend for marketing materials & services. Ensure print management to deliver jobs correctly on time and on budget.

REQUIRED QUALIFICATIONS:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5. Knowledge of the industry’s competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, coaching and mentor experienced teammates
8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates

PREFERRED QUALIFICATIONS:

1. Master’s degree or MBA and five years of related experience
2. Previous experience in the banking industry

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Experienced professional role that applies in-depth knowledge to results-driven programs within portfolio discipline and provide a foundational understanding of concepts and principles of other related professional disciplines.
2. Consultative Program Expertise: Through the marketing process, manage projects and related specific activities within given constraints of time, budget and quality to ensure scope, schedule and costs are reasonable and achievable. Allocate work among team members and provide guidance regularly; conducting periodic and post-project reviews for enterprise strategic initiatives.
3. Consultative Print Expertise: Within the marketing process, lead the print production process (in both pre- & post- creative release – through the delivery of materials) and is accountable in revenue generating programs across all Lines of Business and Corporate Marketing. Lead the planning and scheduling through proactive communication and within print production milestones and steps; provide consultative expertise, change impact and issue management.
a. Print Production Milestones include: (1) Print Production (On Press) Schedule; including Pre-production ‘consultation and meeting’, Proofing Process, Printing Process | (2) Fulfillment (Kitting) Schedule | (3) Distribution (Shipping) Schedule
4. Analyze stakeholder needs to identify gaps and risks, define capabilities and develop cost‐effective solutions to a wide range of business challenges, e.g., big project/small budget, tight timelines and execution roadblocks.
5. Lead small projects with manageable risks and resource requirements; play significant roles in larger, more complex enterprise-wide initiatives in support of cost saving strategies.
6. Apply knowledge of best practices derived from experience to solve a range of complex technical and operational problems.
7. Take a new perspective on existing solutions to solve complex problems by exercising judgment based on the analysis of multiple sources of information.
8. Explain and interpret complex, difficult, or sensitive information; view business challenges from diverse perspectives.
9. Work independently and receive minimal guidance; act as a resource for teammates with less experience.