Orthodontic Referral Coordinator & Marketing Specialist-VA at Dental Care Alliance

Chesapeake, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Sep, 26

Salary

0.0

Posted On

13 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Dental Marketing, Relationship Management, Social Media Management, Content Creation, Local SEO, Brand Management, Media Buying, Copywriting, Canva, Google Business Profile, Photography, Video Editing, Microsoft Office, Google Workspace, Networking, Market Analysis

Industry

Hospitals and Health Care

Description

Overview We are seeking an energetic, relationship-driven Orthodontic Referral Coordinator & Marketing Specialist to grow and strengthen our practice through exceptional referring doctor relationships, community outreach, social media engagement, and digital marketing initiatives. This role combines in-person dental marketing with online brand management and patient acquisition strategies to support continued practice growth.The ideal candidate is outgoing, organized, creative, and comfortable building professional relationships while also managing social media, content creation, and local SEO efforts Responsibilities Collaborate closely with brand manager and operation teams to identify demographics, brand-specific messaging, and competitive price points for effective advertising, sponsorships, and community initiatives. Source and coordinate media buys for print, television, radio, outdoor & other venues as needed. Write and edit advertising copy and collaborate closely with external advertising agency to guide projects from initiation to completion. Develop and execute branding initiatives to promote and position our dental offices as the best in their communities. Create marketing plans, track invoices, measure campaign performance, and provide ROI. Grow online presence through website updates, original content, online reputation management and social media interaction. Order promotional materials, coordinate event participation, and follow up on new patient acquisition leads. Create high-quality, accurate marketing collateral on deadline for multiple markets and audiences. Competencies: Ensures Accountability – Holds self and others accountable to meet commitments. Action Oriented – Taking on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm. Collaborates – Building partnerships and working collaboratively with others to meet shared objectives. Partners with others to get work done. Gains trust and support of others. Plans and Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals. Sets objectives to align with broader organizational goals. Anticipates and adjusts effective contingency plans. Ethical Practice – Understands the importance of a fair and transparent approach in everything by adopting the highest standards of professionalism, honesty, integrity and ethical behavior in all business processes and transactions. Qualifications Previous experience in orthodontics, dental marketing, or healthcare marketing preferred• Strong interpersonal and communication skills• Comfortable networking and visiting dental offices independently• Experience with social media platforms and content creation tools• Basic understanding of SEO, Google Business Profile, and digital marketing concepts• Proficient with Canva, Instagram, Facebook, TikTok, and Microsoft Office/Google Workspace• Photography and video editing experience is a plus• Highly organized with strong follow-through• Positive attitude with a professional appearance and demeanor• Competitive salary based on experience• Performance bonuses tied to referral and growth goals• Health insurance and retirement benefits (if applicable)• Paid time off and holidays• Flexible schedule for community and marketing events

Responsibilities

The role focuses on growing the practice through referring doctor relationships, community outreach, and digital marketing initiatives. Responsibilities include managing social media, coordinating media buys, and executing branding strategies to increase patient acquisition.