Outbound Campaign Marketing Specialist (m/f/d)

at  IRIS GROUP

Belgium – Louvain-La-Neuve
Function
IRIS is a leading and innovative technology company at the forefront of the digital transformation era. Our mission is to create cutting-edge solutions that empower businesses to unlock their full potential through advanced cloud services, data management, and intelligent automation. With a rich history spanning over 35 years, we have established ourselves as a trusted partner for businesses seeking excellence and efficiency.

YOUR ROLE?

As an Outbound Campaign Marketing Specialist, you’ll design and execute targeted campaigns to boost brand visibility, generate leads, retarget persona with state-of-the-art nurturing journey and support sales efforts.

YOUR RESPONSIBILITIES?

• Develop outbound campaigns tailored to customer segments and sales goals.
• Manage and optimize email marketing campaigns using tools such as Actito, MS dynamics Customer Insight
• Promote events, webinars, and trade shows through effective outbound marketing efforts
• Plan, execute, and evaluate direct mail campaigns for maximum effectiveness.
• Analyze campaign performance with tools as Google Analytics, and other tools, providing actionable insights.
• Collaborate with the sales team to ensure seamless transition of marketing-qualified leads into the sales pipeline.

WHAT MAKES THIS ROLE UNIQUE?

• Be part of impactful campaigns for innovative software solutions.
• Enjoy hybrid work options and a supportive team environment.
• Join a company that prioritizes professional growth, creativity, and flexibility.