Introduction
IRIS is a leading and innovative technology company at the forefront of the digital transformation era. Our mission is to create cutting-edge solutions that empower businesses to unlock their full potential through advanced cloud services, data management, and intelligent automation. With a rich history spanning over 35 years, we have established ourselves as a trusted partner for businesses seeking excellence and efficiency.
Belgium – Louvain-La-Neuve
Function

Why Join Us?

• Exciting Projects: Work on marketing campaigns for cutting-edge software solutions in a dynamic industry.
• Career Growth: Access training and clear career pathways to grow your skills and expertise.
• Work-Life Balance: Enjoy 3 days in the office and 2 days of remote work per week.
• Collaborative Culture: Be part of a diverse, inclusive team that celebrates achievements.
• Attractive Benefits: Competitive salary, modern offices, and opportunities to make an impact.

Your Role?
As an Outbound Campaign Marketing Specialist, you’ll design and execute targeted campaigns to boost brand visibility, generate leads, retarget persona with state-of-the-art nurturing journey and support sales efforts.

Your Responsibilities?

• Develop outbound campaigns tailored to customer segments and sales goals.
• Manage and optimize email marketing campaigns using tools such as Actito, MS dynamics Customer Insight
• Promote events, webinars, and trade shows through effective outbound marketing efforts.
• Plan, execute, and evaluate direct mail campaigns for maximum effectiveness.
• Analyze campaign performance with tools as Google Analytics, and other tools, providing actionable insights.
• Collaborate with the sales team to ensure seamless transition of marketing-qualified leads into the sales pipeline.

What We’re Looking For?
Experience: 2-3 years in outbound marketing (experience in the software/tech sector is a plus).
Skills:
Proven expertise in creating and executing successful outbound campaigns.
Proficiency with CRM platforms such as Salesforce or HubSpot and email marketing tools like Mailchimp.
Strong analytical skills to track performance and provide data-driven insights using tools such as Google Analytics 4.
Excellent communication skills and ability to collaborate effectively across teams.
Languages: Fluency in French or German, and strong English proficiency.
What Makes This Role Unique?
Be part of impactful campaigns for innovative software solutions.
Enjoy hybrid work options and a supportive team environment.
Join a company that prioritizes professional growth, creativity, and flexibility.

• Develop outbound campaigns tailored to customer segments and sales goals.
• Manage and optimize email marketing campaigns using tools such as Actito, MS dynamics Customer Insight
• Promote events, webinars, and trade shows through effective outbound marketing efforts.
• Plan, execute, and evaluate direct mail campaigns for maximum effectiveness.
• Analyze campaign performance with tools as Google Analytics, and other tools, providing actionable insights.
• Collaborate with the sales team to ensure seamless transition of marketing-qualified leads into the sales pipeline