OUTREACH & CONTENT SPECIALIST

Department: MARKETING Reports to: Marketing Manager
Wage Scale: Non-Operations
Pay Class: B
Wage Range: $22.29 to $27.83 per hour

JOB SUMMARY:

As a member of the Marketing team of the Davis Food Co-op, the Outreach & Content Specialist, work under the supervision of the Marketing Manager to become an expert in our local vendors and farms and outreach initiatives. This role is also the point of contact for internal and external outreach and leads Teaching Kitchen planning, promoting, logistics, and content. This position requires effective compliance with all aspects of the store including customer service, department assistance, profitability planning, productivity and proper workplace conditions while understanding and upholding Davis Food Co-op’s End Statements.
This is a full-time hourly position requiring up to 40 hours/week. Employee must be available to match the business needs and will be required to work evenings & weekends as necessary.

JOB QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The following requirements are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

4. COMPUTER SKILLS:

• Proficient with word processing software.
• Proficient with spreadsheet software.
• Proficient with email software.

5. OPERATIONAL EQUIPMENT SKILLS:

• Possess a valid California driver’s license.

ESSENTIAL PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Daily Physical Demands: ·

• Comfortable standing, walking, and bending for extended periods
• Walk, climb, or balance and stoop.
• Lift, lower and carry packages up to 70 pounds.

EDUCATION

Certifications or education in marketing, communications or human relations/behavior, psychology, or similar preferred

EXPERIENCE

Previous experience with copywriting, storytelling, social media, general marketing, or speaking/teaching is required. Must be a fast learner and solution oriented.
A plus if you also have experience at a professional firm or grocery store

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Strong interpersonal skills and ability to communicate effectively and participate in conversations with curiosity and kindness
• Team player, participates in activities, cares for the Co-op, understands the value of a team, and lifts others up
• Ability to remain calm and solution-oriented under pressure
• Ability to strategically convert information into content across mediums
• Reliable and responsible
• Strong organizational and planning skills
• Excel and data analysis
• Video content creations - Social Media Reels/TikToks, posts, voice overs
• Ability to work independently and as a part of a team

1. CUSTOMER SERVICE RESPONSIBILITIES:

• Exceed our customer’s expectations for service and provide a welcoming environment for all in accordance with the DFC’s customer service standards
• Greet and offer assistance to customers while in store. Demonstrate excellent customer service at all times
• Demonstrate proper phone and email etiquette and delivery of messages
• Know store layout and know which products belong to which departments
• Be able to explain the benefits of Co-op membership. Understand and be able to explain the difference between a cooperative and other business models

2. CONTENT STRATEGY & MARKETING RESPONSIBILITIES:

a. Copywriting & Social Media:

• Brainstorm, research, plan and execute compelling recipes, blogs, social media posts, newsletter copy, and other marketing content as needed
• Write clear, engaging copy with a distinct voice and proper grammar, spelling and punctuation
• Stay up to date with social media trends across audio and visual videos and schedule staff to participate in recreating various types of content
• Must be comfortable in front of a camera and appearing in videos for social media, Teaching Kitchen classes, demos, social media, etc.
• Responsible for creating and implementing digital content from start to finish of process including recording and editing videos
• Work with Marketing Manager and Marketing Specialist to develop content calendar featuring our brands throughout each month for social media, blog, email, and weekly ad
• Professionally engage with customers online, both through email and on social media
• Brand Content Strategy
• Meet each month with dept. manager to document their farm/vendor differentiators, stories, and obtain photography/photographs for online and in-store content
• Maintain brand/dept tracking sheets and folders with pertinent information, up to date photography, and notes/content
• Audit all other departments on a bi-yearly basis to identify all local brands, their story, and location
• Collaborate with the Graphic Designer, Marketing Specialist, and Marketing Manager on marketing project content
• Work with department managers to ensure that our differentiator tags are displayed for all local and small business brands

5. SAFETY AND SANITATION RESPONSIBILITIES:

• Wear proper clothing during shift, consistent with current store and department uniform and appearance standards.
• Avoid injury; demonstrate proper lifting techniques and follow proper steps in the event of an injury.
• Follow accepted food safety practices.
• Handle all store equipment with care; observe all safety precautions and assist others in doing so.
• Follow DFC safety policy at all times and assist in maintaining all areas of the store in safe condition.
• Report unsafe, or potentially unsafe conditions.
  · Abide by all DFC policy and procedures as specified in the DFC Employee Handbook.
  · Perform other duties as assigned by management.