Outreach Coordinator at Anne Arundel Workforce Development Corporation (AAWDC)

Millersville, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

0.0

Posted On

24 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Outreach, Communications, Digital Materials Production, Social Media Management, Email Campaigns, Content Calendar Management, Content Production, Proofing, Brand Guideline Adherence, Messaging Templates, Content Management System, Event Coordination, Database Maintenance, Performance Reporting, Writing, Editing

Industry

Staffing and Recruiting

Description

Description Job Summary The Outreach Coordinator works with staff and initiative managers to design and implement strategies to increase awareness of AAWDC’s services and impact among job seekers, businesses, and stakeholders. The Outreach Coordinator will work closely with the Communications & Outreach team to produce digital materials that promote events, training, and services to the public. The Outreach Coordinator will also assist the team in maintaining AAWDC’s digital presence and outreach, including social media, website, email campaigns, and other platforms. Essential Functions and Responsibilities To perform in this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned to meet business needs. · Responsible for proofing all outreach assets for spelling, grammar, taglines, color, accuracy, etc. · Applies and monitors adherence to AAWDC brand guidelines across outreach materials · Assists in developing consistent messaging templates and talking points for initiative-level outreach · Support and promote ongoing outreach efforts that promote AAWDC’s mission, vision, and impact · Produces content for both print and web · Contribute to the development of publications, flyers, and other outreach material · Creating, reviewing, staging, and executing weekly email outreach · Ability to understand complex content and simplify it to create effective messages that resonate with target audiences · Develops and maintains a content calendar for assigned initiatives · Produces accessible content meeting ADA and equity standards · Maintain AAWDC’s social media presence catered to job seekers, businesses, and stakeholders · Attends events and shares on social media, email, and other platforms to raise awareness or promote activities and efforts · Assists with website content updates using content management system (CMS) · Coordinates and facilitates communications and outreach needs for AAWDC initiatives · Facilitates outreach campaigns and assists in planned events. · Assist with event organization and promotion of AAWDC events · Maintains and updates a community partner database with current contacts · Coordinates community outreach calendar, ensuring event coverage across programs · Undertake individual tasks of an outreach and communications plan as assigned. · Support team in the creation of long-term goals, metrics, and strategies. · Contributes to initiative-level messaging frameworks and drafts content aligned to strategic narratives · Research target audience characteristics to inform messaging approach and channel selection · Collaborate on internal communications strategies to ensure all AAWDC staff are aware of organization initiatives. · Coordinates production and distribution of internal communications · Support the creation of long-term goals, metrics, and strategies · Pulls and compiles regular performance reports for e-mail, social media, and outreach campaigns · Tracks event attendance and outreach activities against established goals and reports results Requirements Qualifications Education and Experience Requirements: · Demonstrated knowledge of integrated marketing and communications principles, public relations theory, digital communications platforms, persuasive and informational writing, and community engagement practices, gained through attainment of a Bachelor's degree or knowledge-based competency. · 1–2 years of relevant experience in outreach, communications, or marketing preferred. Knowledge, Skills, and Abilities: · Strong organization, communication, and interpersonal skills. · Demonstrated skills in writing and editing in multiple formats. · Detail oriented and able to manage multiple ongoing projects at once. · Demonstrated success in implementing strong communication campaigns. · Knowledge of social media and emerging communication platforms. · Experience with MailChimp/Constant Contact, Hootsuite, and/or Adobe Acrobat preferred. · Microsoft Word and Excel. Work Environment: · General office environment. · Standard office hours for this position are 8:30 am – 4:30 pm, Monday through Friday. · Position may require evening and weekend hours as determined by departmental needs. · Position may require local travel within Anne Arundel County. Physical Demands: · None This position description does not imply that the stated requirements are the only expectations for the position. Other duties may be assigned depending on departmental and organizational needs. AAWDC has the right to revise this position description at any time. AAWDC is an “at will” employer, and as such, neither this position description nor your signature constitutes any form of a contractual agreement between you and AAWDC. Anne Arundel Workforce Development Corporation is an equal-opportunity employer, with a strong commitment to a diverse workforce. We encourage all qualified applicants to apply regardless of gender, age, color, national origin, disability, or any other protected characteristic.

Responsibilities

The Outreach Coordinator designs and implements strategies to boost awareness of AAWDC's services among job seekers and businesses, working closely with the Communications & Outreach team to produce digital promotional materials. Responsibilities also include maintaining the organization's digital presence across social media, website, and email platforms.