Owned Media Lead at HM Group

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Planning, Channel Execution, Marketing Automation, Customer Data Segmentation, SEO, Stakeholder Management, Data Interpretation, Campaign Performance Tracking, Omni-channel Consistency, Media Planning

Industry

Retail

Description

Company Description H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Job Description WHAT YOU’LL DO CRM Planning & Channel Execution Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned Customer Data, Content Personalization & SEO Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth Support Commercial team with SEO actions Cross‑Functional Collaboration & Membership Activation Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines WHO YOU’LL WORK WITH This role will be reporting to Marketing Manager Qualifications WHO YOU ARE Education Degree in Marketing, Comms., Business or related field Skills Knowledge of email, app, and digital channel management Strong analytical and data interpretation skills Proficient in campaign performance tracking and reporting tools Excellent communication and stakeholder management skills Experience 5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce) Additional Information WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues We are an inclusive company where you’re encouraged to be yourself at work You will have access to a large global talent community, where career growth and aspirations have no limits We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Responsibilities

Plan and optimize communication across CRM channels like Email, Push, SMS, and Whatsapp to drive customer journeys. Coordinate with cross-functional teams to align owned media with paid campaigns and manage membership activation activities.