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Ownership Marketing Specialist, eCommerce at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

0.0

Posted On

12 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Communications, Ecommerce, Integrated Marketing, Multi-Channel Marketing, Customer Experience, Owner Loyalty, Campaign Implementation, Retail Parts, Service Purchases, Content Development, Personalized Experience, Business Strategy, Data Analysis, Customer Engagement, Brand Management, Digital Marketing

Industry

Motor Vehicle Manufacturing

Description

The Consumer Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications, designed to drive owner loyalty and generate retail parts and service purchases. In support of key business units within the Ford Customer Service Division (FCSD), ownership service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford. In this position... The e-commerce Ownership Service Marketing specialist will develop integrated, multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content. These are part of a personalized experience that customers unlock the day they choose Ford, giving them the confidence that we have got them covered for their journey ahead. This role is hybrid requiring at least 4 days per week onsite in Dearborn, MI.

Responsibilities

The e-commerce Ownership Service Marketing specialist will develop integrated, multi-channel marketing plans. These plans will include compelling offers and Accessories and Parts-specific content to enhance customer experience.