Ownership Marketing Specialist, eCommerce at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

0.0

Posted On

12 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Advertising, Customer Experience, Digital Marketing, Campaign Strategy, Data Analysis, Project Management, Collaboration, Budget Management, Communication, Omni-channel Strategies, Creative Content, Customer Engagement, Performance Metrics, Brand Consistency, Strategic Communication

Industry

Motor Vehicle Manufacturing

Description

Become an expert in the latest and upcoming FCSD accessory and parts e-commerce priorities that are driving Ford and our customers into the future. Develop and present regular go-to-market and channel/content strategies for business partners that showcase customer-centric, efficiently produced creative assets delivered in a quality and timely manner. Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention, and keep them engaged with FCSD offers, accessories, and parts. Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers. Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives. Established and active employee resource groups. Bachelor's degree or academic equivalent. 5+ years of experience in marketing, advertising, or customer experience. 2+ years of previous experience in automotive marketing. Previous experience and knowledge developing Omni-channel digital marketing strategies (Paid and Owned). Previous experience in campaign strategy management experience and marketing asset production. Data analytical skills to discern strategic, actionable insights from performance metrics. Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload. Ability to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies. Budget-management skills oriented to delivering goals within a set funding target. Solution-oriented, effective communication skills. Experience in a marketing or advertising role (agency and/or client side). Lead weekly status discussions with internal and external stakeholders.

Responsibilities

The Ownership Marketing Specialist will develop go-to-market strategies and drive customer engagement with FCSD offers. They will also analyze data to improve marketing performance and ensure brand consistency across channels.