OVERVIEW

We are seeking a results-driven Paid Ads Specialist to manage and optimize our advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Instagram boosting. This role is ideal for someone passionate about digital advertising, skilled at analyzing data, and eager to directly drive growth for our business.

SKILLS & QUALIFICATIONS

• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of targeting, bidding, and performance optimization strategies.
• Experience with analytics and reporting tools (Google Analytics, Ads Manager, etc.).
• Familiarity with social media engagement strategies and audience insights.
• Basic SEO knowledge is a plus, but not required.
• Strong attention to detail, analytical mindset, and results-oriented.

• Plan, create, and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook & Instagram).
• Execute and oversee Instagram boosting to increase reach, engagement, and visibility.
• Continuously optimize campaigns to improve ROI, focusing on CPC, CTR, conversions, and cost efficiency.
• Perform A/B testing on ad creatives, targeting strategies, and bidding approaches.
• Track and analyze performance using analytics tools and provide regular reports.
• Collaborate with the content/creative team to align ad messaging with brand goals.
• Stay up to date with platform changes, emerging trends, and best practices in paid advertising.