Paid Ads Specialist at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Meta Ads, LinkedIn Ads, Performance Marketing, Google Analytics, Google Tag Manager, PPC, Conversion Tracking, Campaign Strategy, Budget Forecasting, A/B Testing, Landing Page Optimization, Data Analysis, ROI Optimization, Lead Generation, Attribution Modeling

Industry

Staffing and Recruiting

Description

Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)About the Role We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth. If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you. ResponsibilitiesStrategy & Planning Develop and execute paid advertising strategies aligned with business goals Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels Conduct audience research, keyword analysis, and targeting strategy Forecast budgets and expected performance with marketing leadership Campaign Management & Optimization Create, test, and optimize ad creatives, copy, and landing pages Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS Run structured A/B tests to improve performance Use automation features such as Performance Max and Dynamic Search Ads Continuously improve conversion rates and campaign efficiency Collaboration & Coordination Work with content, design, and analytics teams to ensure campaign alignment Align paid media efforts with overall marketing and brand strategy Stay updated on platform features and coordinate with platform representatives Analytics & Reporting Track and analyze campaign performance across platforms Prepare weekly and monthly performance reports Identify trends and provide actionable insights and recommendations Refine targeting, creative, and budget allocation based on data Requirements Proven experience managing paid ad campaigns (Google Ads and Meta required) Strong understanding of PPC metrics, attribution models, and conversion tracking Hands-on experience with: Google Analytics Google Tag Manager Strong analytical skills with the ability to make data-driven decisions Excellent communication, organization, and project management skills Comfortable working remote during U.S. business hours Nice to Have Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads) Familiarity with automation tools, scripts, and dynamic campaigns Experience with landing page optimization and funnel strategy Experience managing ad budgets of varying sizes Knowledge of remarketing and multi-touch attribution Tools & Tech Google Ads Meta Ads (Facebook/Instagram) LinkedIn Ads Google Analytics Google Tag Manager Paid media and reporting tools Why Join Own and scale paid acquisition campaigns across multiple platforms Direct impact on revenue, leads, and ROI growth Work in a data-driven, performance-focused environment Opportunity to test, experiment, and optimize at scale Fully remote role with strong ownership and autonomy What Success Looks Like Improved ROAS, CPA, and campaign efficiency Consistent growth in leads and conversions Effective use of ad budgets Strong reporting and actionable insights Continuous optimization and performance improvements Apply Now If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you. Apply now and drive measurable growth through paid marketing.

Responsibilities

The Paid Ads Specialist will plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta, and LinkedIn. They are responsible for managing the full funnel, from strategy and targeting to reporting, with a focus on ROI and lead generation.