Paid Ads Specialist

at  Seoplus

seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals.
We are currently seeking a Paid Ads Specialist to support our team. The ideal candidate is a self-starting, enthusiastic, and data-driven professional. They should be comfortable communicating with others in a team environment and able to work directly with clients.
We invite candidates located in Ottawa to apply. This is a hybrid role, and the candidate is required to work from our Ottawa office 3 days per week.

POSITION OVERVIEW:

As a Paid Ads Specialist, you will play a pivotal role in managing and optimizing client Pay-Per-Click campaigns, working to deliver tangible and measurable results. In this role, you will have the opportunity to shape, execute, and optimize paid advertising strategies across various advertising platforms.

QUALIFICATIONS:

• Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
• In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
• Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
• Proficiency in Google Tag Manager
• Proof of holistic marketing/strategy training.
• Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
• Experience leveraging automation tools to create PPC-specific efficiencies.
• Exceptional communication and client-facing skills.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced, results-oriented environment.
• Relevant certifications in PPC advertising are a plus.
  If you’re a results-oriented marketing professional with a passion for PPC advertising and a desire to drive business growth, we encourage you to apply for the Paid Ads Specialist position at seoplus+.
  Help us deliver exceptional results for our clients and contribute to the future of our Paid Ads department.
  To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.

• Client Work: Manage all aspects of campaign performance for clients where you are the dedicated specialist, including ad creation, optimization, conversion tracking, and reporting.
• Client Communication: Work directly with clients to understand their needs and business objectives. Lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships.
• Client Retention: Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
• Reporting: Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.
• Ad Platform Innovation: Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
• Training and Development: Stay up-to-date with emerging paid ads strategies, as well as holistic marketing approaches. Ensure Google Ads certifications remain up-to-date.
• Cross-Department Collaboration: Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
• Industry Trends: Stay up-to-date with industry trends, emerging technologies, and PPC best practices.
• seoplus+ Values: Focus on excellent customer service while living out our core values of Play, Accountability, Collaboration, and Transparency.