Are you passionate about data-driven marketing and know how to effectively manage and optimize digital campaigns? As a Paid Advertising Manager (m/f/d), you will plan, manage, and optimize national and international paid media campaigns for a fixed portfolio of trade fairs, thereby contributing to the digital reach and lead generation of our events.

For our central Product Marketing & Communications department (Brand division), we are looking for a Paid Advertising Manager (m/f/d) for a fixed-term 11-month position, starting immediately.

Your exciting tasks:

• They develop media strategies and integrated action plans for national and international campaigns along the customer journey and implement them in a targeted manner across all phases of the marketing funnel.
• They plan , book and optimize media campaigns across various channels (e.g. online, platforms, trade publishers and print) while keeping an eye on budget and performance.
• They define the optimal media mix, analyze target groups and media usage, and derive well-founded recommendations for budget allocation.
• They translated marketing goals into clear KPIs, optimized campaign performance, conducted A/B tests, and derived learnings and benchmarks.
• They observe market and media trends, identify new potential, and develop relevant cases for future campaigns.
• They manage media and creative agencies as well as external partners and coordinate the creation and release of media assets.

What we offer you:

• A motivated and dedicated team where collegial support is paramount.
• Responsibility in a diverse work environment with exciting and challenging tasks
• International and national clients and projects
• Diverse individual internal and external development and training opportunities
• Attractive and comprehensive social benefits (company pension scheme, travel allowance, childcare allowance, canteen, etc.)
• Active health management (own health studio, mobile corporate fitness, bike leasing)
• mobile working
• Workation
• Promotion of social engagement with 4 days of special leave per year

Ideally, you should bring the following:

• You have successfully completed a degree in marketing, media or a comparable field and have at least five years of professional experience in paid advertising, media planning or performance marketing, ideally in a media agency or a comparable company.
• They bring sound experience in the planning, management and optimization of data-driven campaigns and impress with their strong analytical thinking skills and a high affinity for numbers.
• They communicate confidently and appropriately in German and English and possess excellent style and writing skills in all forms of advertising; additional foreign languages ​​are an advantage.
• They are characterized by a high degree of self-motivation, a sense of responsibility and results orientation, and work in a structured, careful and solution-oriented manner.
• Do you see yourself as a dedicated team player who also works independently in a dynamic environment? Then you've come to the right place. Apply now! We look forward to getting to know you!
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