INTRODUCTION

We’re looking for an analytical, independent, and enthusiastic person to join our team in Edmonton, Calgary, Vancouver, Winnipeg, Saskatoon, Victoria, Montreal, or Toronto! As a Lead – Audience & Optimization, you’ll be the go-to for campaign set-up using LoKnow’s tech and other industry-leading advertising channels and platforms. Reporting to the Supervisor – Audience & Optimization, this is an exciting opportunity to learn and use leading technology in the digital advertising space.

QUALIFICATIONS

Our ideal candidate has the following qualifications, but for the right candidate, we are willing to create a development plan to help you bridge between your existing and required skills.

• 3-5 years of digital advertising experience
• Demonstrable experience using Google Ads, Facebook Business Manager, GMP (DV360, CM360) and other DSP’s such as The Trade Desk or other
• A degree, diploma, or certificate in marketing or digital advertising
• Experience with project management software an asset

• Sets up, monitors and optimizes advertising campaigns using our internal DSP, Google Marketing Platform, Google Ads, and Facebook
• Books, tracks and adjusts campaign budgets and expenses using project management software
• Analyzes data across multiple platforms to develop campaign strategies
• Develops real-time reporting dashboards as well as status updates based on client requests
• Assists in training technical skills for Audience & Optimization department
• Monitors new industry trends and integrates them with our services
• Works with remote teams across Canada
• Provides general support and works closely with senior Audience & Optimization staff to support large-scale projects