Paid Marketing Manager

at  Linjer

Founded in 2014, Linjer is a design studio with a goal of making it easier for people to invest in long-lasting, quality products. ("Linjer” means “lines” in Norwegian - we have Scandinavian roots.) We started Linjer because we were fed up with choosing between unsustainable fast fashion products and overpriced luxury goods. We love quality but don’t love overpaying for logos, so we convinced the suppliers of luxury brands to work with us and produce products of our own design. We sell only on our website, which allows us to sell our products (jewelry, bags and watches) for a fraction of the price of traditional luxury brands. We love minimalist design and want to make our customers feel great, all while minimizing our harm to the environment.
We are seeking a talented Paid Marketing Manager. This is a truly unique opportunity: our paid marketing function is led by co-founder Roman Khan, who is a world-class marketer (frequently keynoting at the top e-commerce conferences in the world) and has successfully bootstrapped to an ecommerce portfolio with $200M+ in annual revenue. Plus Linjer is doubling in size every year, which means plenty of opportunity for rapid professional growth.

• Develop and implement PPC campaigns across multiple platforms, including Facebook, Google, TikTok, Instagram, and more
• Monitor and optimise campaigns to maximise performance and achieve KPIs such as ROAS, CPA, and MER
• Conduct keyword research and competitive analysis to inform campaign strategy
• Work closely with the creative team to develop engaging ad creatives that align with the brand’s messaging and strategy
• Manage ad budgets and allocate spend across different campaigns and platforms
• Stay up-to-date with industry trends and best practices, and apply them to campaign strategy
• Analyse and report on campaign performance, providing insights and recommendations for optimisation
• Identify opportunities to improve our paid marketing strategy/performance
• Manage a team that will support on all of the above