WHO ARE WE?

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.
Our universe is made up of award-winning business arms Brave Bison Performance, Brave Bison Commerce and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.
We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

QUALIFICATION & SKILLS REQUIREMENTS

• Hands on on experience with Google Ads and social platforms, with demonstratable expertise managing campaigns across Search, Shopping and Social channels.
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency or client-side)
• Self-motivated, results-driven, and analytical individual
• Strong organisation and excellent copywriting skills
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• A confident and clear communicator, both in person and via other mediums, able to quickly build excellent working relationships with internal and external stakeholders
• Creative and strategic thinking to identify opportunities and challenge the status quo

JOB PURPOSE

Create, optimise, and manage the development of paid media accounts (Paid Search, Shopping and Paid Social) delivering against performance, return on investment, and revenue targets. Supporting a Paid Media Manager (PMM) or Paid Media Performance Director (PMPD) in the development of Paid Media Executives, working with Client Services to drive the strategy and activation across retail accounts.

ROLE & RESPONSIBILITY

From a Strategy and Creation perspective, you will:

• Create and set up new paid media campaigns for clients (mostly on Google Ads and Meta).
• Support the PMM/PMPD in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns
• Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends.
• Ad creation: Create compelling ads for clients considering tone and brand
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Prepare analysis for client monthly and quarterly review meetings

From an Optimisation and Development perspective, you will:

• Ensure basic optimisation practices, i.e. Search Query Reports (SQR’s), audience / placement targeting, and Budget Health Checks are being carried out
• A/B Testing: Test ad copy / formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates
• Ensure day-to-day operations are aligned with campaign strategies and commercial goals
• Ensure work is prioritised and implemented based on agreed deadlines

From a Client Interaction perspective, you will:

• Contribute to client weekly calls including updating WIP’s/Roadmaps or client logs
• Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing
• Respond to client requests/emails when applicable to your deliverables and priorities

From a Training & Mentoring perspective, you will:

• Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis
• Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments

Desired behaviours

• You’ll have an innate curiosity and a willingness to share ideas, thoughts, and insights with your team and the business
• You’ll be energetic, enthusiastic, determined, and proactive
• A respect for others’ point of view
• You’ll possess excellent communication skills and work well with different departments across the business
• You’ll be data-driven and analytical with a keen eye for attention to detail, especially when employing individual processes and procedures