JOIN POLARON SOLAR AS A PAID MEDIA BUYER – DRIVE CAMPAIGNS THAT POWER A GREENER FUTURE

Location: Hybrid (2 Tippett Rd, North York, ON)
Monthly Salary: $5,000 – $6,000 CAD (with growth potential based on performance)
Polaron is one of Canada’s leading solar companies, and we’re growing fast! We’re on the hunt for a high-impact Paid Media Buyerwho thrives on performance-driven strategy, creative execution, and big-budget optimization. If you’re passionate about digital advertising and want your work to make a real difference in the clean energy space—we want to meet you.

• Strategically manage and optimize digital ad campaigns with a daily spend of up to $3,500 across platforms, including Facebook Ads Manager and Google Ads.
• Develop complete advertising campaigns, including ad copywriting, visual and video

creative, and landing page strategy.

• Execute lead generation strategies to attract high-quality leads and maximize ROI.
• Monitor, analyze, and report on campaign performance; provide actionable insights for

ongoing improvement.

• Use data visualization tools (e.g., Google Data Studio, Looker) to present campaign

metrics to stakeholders.

• Conduct A/B testing on creatives, ad placements, targeting strategies, and landing

pages for performance enhancement.

• Identify new media opportunities, tools, or platforms to expand reach and improve

efficiency.

• Collaborate with internal content creators and external agencies to develop engaging

visuals, videos, and ad copy.

• Stay updated with platform algorithm changes, digital marketing trends, and competitor

activities.

• Implement and manage conversion tracking, pixels, and tag setups to ensure proper

performance tracking.