Paid Media Data Architect - LiveRamp Specialist at Citi

Irving, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

0.0

Posted On

24 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Architecture, Audience Strategy, LiveRamp, Data Integration, SQL, Data Governance, Privacy Regulations, Data Analysis, Cloud Data Platforms, Analytical Skills, Communication Skills, Customer Acquisition, Performance Monitoring, Optimization, Collaboration, Documentation

Industry

Financial Services

Description

Audience Strategy Development: Design, develop, and refine innovative audience strategies within the LiveRamp clean room, focusing on precision targeting to maximize paid media campaign performance and drive new customer acquisition. Data Architecture & Integration: Collaborate with data engineering and marketing teams to ensure seamless integration of various data sources into the LiveRamp clean room, optimizing data quality and accessibility for audience segmentation. Execution & Activation: Translate defined audience strategies into actionable segments and execute their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives. Performance Monitoring & Optimization: Analyze the performance of audience segments, identify opportunities for optimization, and provide data-driven recommendations to enhance campaign effectiveness and customer acquisition rates. Cross-functional Collaboration: Work closely with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency. Documentation: Maintain comprehensive documentation of audience strategies, data flows, and execution processes. 6-10 years of progressive experience in data architecture, paid media operations, or a related data-driven marketing role. Proven hands-on experience working extensively within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation. Demonstrated ability to develop sophisticated audience strategies that have directly led to measurable new customer acquisition growth. Strong understanding and practical experience with strict data governance frameworks, privacy regulations (e.g., GDPR, CCPA), and ensuring data accuracy and compliance. Proficiency in SQL and experience with data manipulation and analysis tools. Familiarity with cloud data platforms (e.g., AWS, GCP, Azure) is a plus. Excellent analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions. Strong verbal and written communication skills, capable of explaining complex technical concepts to non-technical stakeholder Experience in the financial services industry. Familiarity with other data clean room technologies. Experience with various DSPs, ad servers, and marketing analytics platforms. Bachelor's/University degree, Master's degree preferred ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Dec 30, 2025 ------------------------------------------------------

Responsibilities

The role involves designing and refining audience strategies within the LiveRamp clean room to enhance paid media campaign performance. It also includes collaborating with teams to integrate data sources and monitor performance for optimization.