PERSON SPECIFICATION

• Strong verbal and written communication abilities in English
• While this position is open to all majors, a degree in subjects such as marketing, advertising, media and communications, or similar would be beneficial
• Practical experience in digital marketing, including managing ad platforms such as Google Ads and/or Meta Ads and/or previous work or internship experience in marketing, public relations, or media is advantageous
• Demonstrated skills in teamwork and collaboration within a professional setting
• Proficiency in conducting data analysis with a keen attention to detail and data accuracy, the ability to think critically and approach problem-solving with a results-driven mindset
• Effective time management and multitasking abilities, with the capacity to prioritise and manage multiple projects simultaneously
• Strong skills in Microsoft Office/Google Workspace, particularly Excel/Google Sheets, Word/Google Docs, and PowerPoint/Google Slides
• Openness to learning various aspects of the digital marketing industry, including paid search, paid social, and shopping

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
We pride ourselves on providing career development opportunities for all our team members, with a special focus on training and developing talent at Executive (entry-level) level.
This position is ideal for someone who is in the early stages of their Digital Marketing journey and who has a keen interest in Paid Media.
The Paid Media Executive will report directly to the Paid Media Account Manager or Senior Account Manager and will support ongoing account execution across the aligned client portfolio.

RESPONSIBILITIES

Key responsibilities include, but are not limited to:

• Assisting Managers and Directors with the delivery of client strategy, including the implementation of Account Development Plans (ADPs)
• Creating and managing campaigns to the highest standards, adhering to industry and Croud best practice guidelines
• Managing client budgets within ad platforms; optimise, and innovate within relevant ad platforms on a daily basis completing daily checks to ensure optimal campaign performance
• Collaborating with the internal network to deliver accurate and relevant reporting, supporting the Manager with communication of summaries, attending and contributing to client performance calls as well as quarterly business reviews
• Delivering high-quality data analysis, organising support from, and working with, the internal network as well as delivering monthly Test and Learn case studies to showcase successes and insights
• Administering and delivering training within the internal network as required as well as conducting training sessions as part of the induction process or ongoing training initiatives
• Ensuring adherence to all internal processes and requirements, including knowledge sharing. Always advocating for company policy and processes and contributing to client retention efforts
• Supporting Managers and Senior Managers with innovation in new technologies, market trend monitoring, tech roadmap support, and internal academy development