ABOUT SIMPLISAFE

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

JOB DESCRIPTION

As the Paid Media Executive for SimpliSafe you will play an important, hands-on role across the performance channels for the UK team. You will be working very closely with the Paid Media Manager and another Paid Media Executive to develop the performance channels for the UK business, continuing to grow the brand in the home security sector with a bang! The role will enable you to create exciting, daring and bold campaigns across Paid Social, PPC and Display, working closely with the Brand team to ensure our ads are aligned with other channels such as Organic Social. You will also manage and report on campaigns based on the company’s KPIs such as sales, leads, cost per acquisition and cost per lead.

• Build and manage campaigns across Paid Social, PPC and Display, with a focus on Paid Social.
• Keep the accounts optimised with day-to-day, hands-on tasks such as audience testing, creative reviews and performance analysis across Meta and TikTok.
• Monitor and report on performance with an emphasis on metrics such as CPA and CPL
• Optimise channels to meet KPI targets whilst keeping to monthly budgets
• Plan, run and evaluate tests across Paid Social campaigns, including creative formats, platform placements and audience strategies.
• Use historical data to react and improve performance
• Demonstrate the impact of the performance channels on the wider business
• Work closely with the Brand team to plan campaigns, with a focus on creatives and ad copy
• Reporting monthly on creative performance and ability to see trends and action according to data.
• Work closely with the CRM team to utilise data across the performance channels for audience and retargeting purposes
• Build strong relationships with our Meta and TikTok Account Managers to ensure that our accounts are fully optimised and are following best-practices
• Monitor trends in the home security market and proactively research betas within platforms such as Meta and TikTok
• Research other social platforms such as Pinterest to trial new formats and expand reach across Paid Social