Lark Hospitality is seeking a strategic Paid Media Manager to lead our digital advertising across our national portfolio of boutique hotels. As the primary liaison between our agency partners and internal teams, you’ll own the planning, execution, and optimization of all paid media campaigns while translating performance data into actionable insights for property managers and owners.
Location: REMOTE (occasional team meetings in Downtown Vancouver)
Salary: C$75,000 - C$95,000
Reports to: Marketing Director
Travel: Occasional travel to properties or for meetings in the United StatesCompensation:
C$75,000 - C$95,000 yearlyResponsibilities:

REQUIREMENTS

• Proven expertise with hotel-specific applications of digital marketing: Google Ads, metasearch management, OTA advertising, etc
• Agency management experience directing external specialists and ensuring performance accountability
• Demonstrable proficiency in Google Analytics 4 and Google Tag Manager implementation, setup, and troubleshooting
• Understanding of hotel revenue management, demand patterns, and booking behavior
• Experience with hotel property management systems and channel manager integrations (preferred)
• Data-driven with strong attribution, analysis, and optimization abilities
• Creative problem-solving across diverse markets
• Experience with design tools (Canva, Photoshop, Animoto)
• Exceptional presentation and communication skills

EDUCATION & QUALIFICATIONS

• Bachelor’s degree in Marketing, Digital Marketing, Hospitality Management, or equivalent experience to a 4-year degree
• Expert in Google Ads and Google Analytics 4 (certification preferred)
• 3-5 years in hotel/hospitality digital marketing with a focus on paid media and direct bookings
• Must be legally authorized to work in your country of residence
  About Company
  Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of approximately 75 spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com

Please refer the Job description for details