Paid Media Manager (Fully remote, Non-profit Fundraising) at The Avalon Consulting Group Inc

Annapolis, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

75000.0

Posted On

06 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Paid Social, Programmatic Advertising, Google Ads, Microsoft Ads, CTV, Campaign Optimization, A/B Testing, Reporting, CPA, ROAS, UTM Tracking, Google Analytics, Google Tag Manager, CRM Integration, Data Analysis

Industry

Fundraising

Description

Description Are you a data-driven marketer who loves turning strategy into results? Do you enjoy optimizing campaigns, uncovering insights, and using digital advertising to drive meaningful impact? Avalon Consulting is a full-service direct marketing fundraising agency, and we’re looking for a Paid Media Manager to execute and optimize digital advertising campaigns for nonprofit organizations advancing environmental conservation, social justice, cultural arts, and other progressive causes. In this role, you’ll bring campaigns to life across paid search, paid social, and programmatic channels while collaborating with Avalon’s digital, creative, analytics, and client service teams. Your work will directly support organizations raising the funds needed to power their missions. We’re proud to be a fully remote company, welcoming staff to work from their home offices, with occasional travel for client meetings, trainings, or company gatherings. What You'll Do with Us Campaign Execution Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans Monitor campaign pacing and ensure accuracy through regular QA Optimization & Performance Track campaign performance and identify trends, risks, and opportunities Implement optimizations related to bids, budgets, audiences, placements, and creative Support A/B testing across ads, landing pages, and targeting strategies Reporting & Insights Prepare performance reports and dashboards using key metrics such as CPA and ROAS Pull insights from ad platforms, Google Analytics, and internal tools Support senior team members in developing client-facing performance summaries Technical & Budget Management Manage UTM tracking, conversion events, and pixel implementation Conduct routine audits of tracking and campaign setup Monitor spend and prepare monthly budget and billing reconciliation Collaboration & Innovation Partner with internal teams across Creative, Analytics, Finance, and Client Service Participate in internal knowledge-sharing and campaign testing initiatives Stay current on platform updates and digital advertising trends Requirements What we need from you 3+ years managing digital advertising campaigns, including paid search Hands-on experience with platforms such as Google Ads, Meta, Microsoft Ads, or DSPs Strong analytical skills and experience using Google Analytics, Excel, and ad platform reporting Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking Experience integrating campaigns with CRM or donation platforms such as Salesforce, Engaging Networks, EveryAction, Classy, or Blackbaud Comfort working in collaborative tools such as Teams, Monday.com, and Zoom Google Ads or Meta certifications Experience supporting Google Grant campaigns You’ll thrive at Avalon if you are: Detail-oriented and highly organized Analytical and curious about performance data Comfortable managing multiple projects and deadlines A strong collaborator who communicates clearly and professionally Why you will love Avalon Since 1997, Avalon has been committed to making the world a better place by helping our clients raise the millions of dollars needed to fulfill their inspiring missions. We’ve created a culture unlike any other agency. We are proud to be a fully remote workplace- hiring the best fundraisers in the business, no matter where they work. We also love getting together for team and client meetings when necessary. We're strategic, analytical, innovative, collaborative, compassionate, and most of all: passionate about our work. We love what we do, and it shows in our engaged teams, industry awards, and delighted clients. Avalon is proud of our supportive and collaborative team environment that encourages professional development while recognizing the importance of flexibility and work-life balance. We are committed to fostering a culture that embraces differences every day, and where each of our staff is supported and inspired to reach their full potential. Besides being a great place to work, we are pleased to offer a rich, comprehensive benefit plan, including employer-paid health, dental, and vision insurance, generous paid leave, employer-paid life and disability insurance, and a safe harbor 401(k) plan. The salary range for this position is $65,000-$75,000 annually, commensurate with experience. If this sounds like an opportunity that you’re excited to pursue, we would love to hear from you! For consideration, please apply by submitting your resume and a cover letter at the link provided. Avalon Consulting is committed to fostering a workplace focused on belonging where everyone—regardless of their background—feels valued and empowered. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, veteran status, or any other legally protected characteristic.

Responsibilities

The Paid Media Manager will launch, manage, and optimize digital advertising campaigns across channels like paid search, paid social, CTV, and programmatic platforms for nonprofit organizations. This involves building campaign elements, monitoring pacing, implementing optimizations, and supporting A/B testing strategies.