Paid Media Manager at Informa

Riyadh, Riyadh Region, Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

0.0

Posted On

08 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Campaign Execution, Lead Generation, Visitor Registration, Performance Optimization, ROI Optimization, Data Analysis, Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Data Studio, Media Planning, English Content Creation, Arabic Content Creation, Agency Management

Industry

Information Services

Description

Company Description Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun. Here, teamwork rules, and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene. Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector. Job Description We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns. As a Paid Media Manager, you will have the opportunity to lead impactful paid strategies across our Portfolio 1 events, optimise performance, and help showcase Saudi events to global and local audiences! What you will do: Campaign Strategy and Execution: Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio. Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives. Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans. Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution. Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality. Optimization and Reporting: Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment. Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team. Focus on increasing the volume of high-quality registrations while improving conversion rates. Collaboration and Coordination: Work closely with agencies to ensure campaigns are on track to meet targets. Partner with the sales and marketing teams to align on goals and strategies. Leverage insights from other portfolios and past campaigns to inform media planning and execution. Strategic Priorities: Drive high-quality visitor registrations and qualified exhibitor leads. Address challenges with high registration volume but low conversion rates by optimising targeting and messaging. Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns. Qualifications What you will bring: Experience: Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation. Experience working closely with or managing agencies to execute high-performing campaigns. Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions. Technical Skills: Proficiency in paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Data Studio). Strong analytical mindset, with the ability to quickly identify areas for improvement and implement changes. Experience in creating and managing media plans, including data builds and targeting strategies. Personal Attributes: A marketer with a deep understanding of the local market, proficient in creating content in English and Arabic. Excellent communication and collaboration skills to work effectively with internal teams and external agencies. Highly organised and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously. Additional Information What you will get: Core Benefits: VVIP Bupa Medical Insurance for you and your family Annual leave – 25 days Remote working on Sundays Working anywhere – 4 weeks every year School fees contribution, 40,000 SAR per child per year (up to a max of three children) Residency visa, including yearly dependent fees* Individual annual flight allowance for expats* Local Relocation Package*: Paid flight to Riyadh – individual and family (up to a max of three children) 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs International Relocation Package*: Paid flight to Riyadh – individual and family (up to a max of three children) 60 days accommodation or suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable) *If eligible We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.

Responsibilities

The Paid Media Manager will develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all portfolio shows, managing both international and local promotion campaigns. Responsibilities include continuously optimizing campaigns based on key metrics like CTR and conversions, and preparing detailed monthly performance reports for leadership.