Paid Media Manager

at  Initiate Resourcing

SKILLS AND BACKGROUND:

· 3+years’ agency experience
· An in-depth knowledge of Google Ads & Microsoft Ads (Search, Display and Performance Max)
· An in-depth knowledge of Meta Ads & LinkedIn Ads
· Intermediate to advanced Microsoft Excel/Google Sheets knowledge
· Experience working with medium to large account budgets
· Strong attention to detail and QA skills, with a hands-on management style
· Extensive experience leading the creative and content development process
· Excellent organisation and time management skills, with an ability to multi-task, prioritise and meet deadlines
· PPC / Paid Search / Agency / Biddable / Marketing
· Understanding of audience targeting and how to use it effectively
· Understanding of scripts and how to use them to better the account performance and make efficiencies
· Comfortable with all bid strategies, across both automated/manual
· Strong commercial acumen, highly numerate and analytical
· Proactive when it comes to client accounts and personal development
· Excellent communication skills - written and verbal
· A strong working knowledge of Google Analytics 4 and Google Tag Manager
· Proficient with Google Ads Editor
· Proficient with CRM platforms such as HubSpot and Salesforce

DESIRABLE SKILLS:

· Google Ads Certified (Search, Display, Video, Google Shopping)
· Meta Certified (Media buying or Planning)
· Tracking and measurement configuration and debugging capabilities

A chance to help sculpt the paid media function and grow a start-up agency sounds appealing, especially with the rewards that can follow.
With a mixed portfolio of clients, solid foundations built over the last four years or so, and some big wins recently (more in the pipeline). Two founders are looking for an experienced Paid Media Manager to help them manage their clients and begin to grow a team of executives throughout the first part of 2025.
You’ll work alongside the two founders, helping them shape processes, and take the business to the next level.
They would love somebody with a few years of experience in an agency environment so you can bring all your knowledge to the table – helping to refine offerings and create an industry-leading service for customers.
As Paid Media Manager, you will manage strategies and performance, cover planning, optimisation, analysis of accounts, and work closely with the Directors to ensure the best campaigns are created and strong relationships are built with clients.