Are you a highly skilled Paid Media Specialist with expertise in Google and LinkedIn Ads? Are you looking to take on a new challenge with the opportunity to work on both smaller campaigns and larger, high-profile projects? If so, we have the perfect role for you.
Our client is seeking a talented B2B Paid Media Specialist to join a dynamic team. In this role, you will play a pivotal part in driving traffic, increasing conversions, and expanding reach through paid channels, with a specific focus on LinkedIn and Google Ads.
Responsibilities:

The job holder will be responsible for:

• To work with the Digital Media Director to create strategy for client campaigns
• To manage the creation (strategy and build) of campaigns
• To manage the delivery, performance and reporting of B2B PPC, programmatic (ABM), and paid social campaigns.
• To optimise and report on campaign performance using both platform and GA4 data, and presenting findings and insights to clients
• To support the team with creation of proposals for new business PPC briefs including keyword research, benchmark KPIs, proposal writing and presenting to manager, clients or prospects
• To support the team with relevant client admin such as invoicing media spend

Requirements:

• Previous experience in B2B and agency environments, specifically focusing on audience acquisition and lead generation.
• A solid understanding of paid media platforms, particularly Google Ads, LinkedIn
• Strong expertise in analytics, tracking, and tag management.
• Excellent communication skills with the ability to effectively interact with clients and stakeholders.
• Proven ability to manage multiple campaigns simultaneously and drive results.
• Familiarity with A/B testing methodologies and campaign experimentation.
• Proficiency in creating and testing audience targeting strategies.
• Knowledge of budget management and reporting tools.

Job Type: Full-time
Pay: £42,000.00-£48,000.00 per year

Benefits:

• Company pension
• Work from home

Schedule:

• Flexitime

Experience:

• Google Ads: 2 years (required)
• B2B marketing: 2 years (required)
• B2B: 1 year (required)

Work Location: Hybrid remote in Londo

• To work with the Digital Media Director to create strategy for client campaigns
• To manage the creation (strategy and build) of campaigns
• To manage the delivery, performance and reporting of B2B PPC, programmatic (ABM), and paid social campaigns.
• To optimise and report on campaign performance using both platform and GA4 data, and presenting findings and insights to clients
• To support the team with creation of proposals for new business PPC briefs including keyword research, benchmark KPIs, proposal writing and presenting to manager, clients or prospects
• To support the team with relevant client admin such as invoicing media spen