Paid Media Manager - Remote/Worldwide at Pro Coffee Gear

, , United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

0.0

Posted On

06 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Performance Marketing, Google Ads, Meta Ads, Agency Management, Channel Expansion, Budget Allocation, KPI Setting, In-House Transition, Campaign Optimization, Reporting, Forecasting, MER Optimization, Cross-Functional Leadership, Creative Strategy, Attribution

Industry

Retail Office Equipment

Description

We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales. You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building. What You'll Own: 1. Paid Media Ownership & Agency Leadership Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram) Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing Set clear goals, KPIs, and expectations for agencies Review performance, challenge assumptions, and approve strategy Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards You are not a passive agency manager — you own the outcome 2. Transition from Agency-Led to In-House Execution Assess what should remain agency-managed vs brought in-house Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution Personally execute and optimize campaigns where appropriate Define tooling, processes, and documentation required to scale in-house Hire or develop additional paid media support as needed 3. Google Ads (Primary Revenue Channel) Own Google Ads performance end-to-end, whether executed by agency or in-house: brand, non-brand, and SKU-level search; shopping and feed optimization; Performance Max (with strict controls); YouTube for upper-funnel education Partner with merchandising to prioritize SKUs, manage inventory constraints, and support launches, refurbished inventory, and clearance Ensure strong alignment between search intent, landing pages, and conversion tracking 4. Meta Ads (Demand Creation + Retargeting) Own Meta strategy across prospecting (education-driven, high-intent audiences), retargeting (site, CRM, engagement-based), and product launches and promotional bursts Direct creative strategy in partnership with internal creative teams Review and approve creative testing plans and results Ensure Meta is used to create demand, support high-AOV consideration cycles, and feed lifecycle marketing 5. Channel Expansion & Experimentation Own testing and expansion into additional paid channels: Reddit, LinkedIn (wholesale, restaurant operators), affiliate and partner marketing, and influencer whitelisting/paid creator ads Decide when experiments are agency-led vs in-house Define clear hypotheses, success metrics, and scale/kill decisions 6. Measurement, Reporting & Forecasting Own performance reporting across all paid channels and agencies Track and optimize toward blended MER, contribution margin, paid revenue vs plan, and lead revenue conversion (30/60/120 days) Build clear weekly and monthly reporting for leadership Ensure attribution, tracking, and data integrity are solid and improving 7. Cross-Functional Leadership Partner closely with merchandising (inventory, pricing, promotions), lifecycle marketing (email/SMS, lead nurturing), creative (ads, landing pages, messaging), and sales/wholesale (lead quality, follow-up loops) Translate company goals into actionable paid media strategy Represent paid media in planning, launches, and retrospectives What Success Looks Like: First 3–6 months Clear ownership and accountability over agency performance Strong visibility into spend, performance, and ROI Improved alignment between paid media, merch, and creative 6–12 months More paid execution owned internally Reduced agency dependency without performance loss At least one new paid channel successfully tested Paid media viewed as a predictable, scalable growth engine Required 5–8+ years in paid/performance marketing Deep experience with Google Ads and Meta Ads Proven experience managing and scaling agency relationships Strong analytical and financial mindset Comfortable owning revenue and efficiency metrics Bonus Experience bringing paid media in-house from agencies High-AOV ecommerce or B2B-adjacent experience Shopify-based ecommerce experience Experience in coffee, hospitality, or equipment-based businesses Flexible schedule with opportunities for growth Work remotely from the comfort of your own home Join a dynamic and passionate international team in the exciting world of coffee

Responsibilities

This role is responsible for owning the overall paid media strategy and performance across Google and Meta channels, acting as the primary owner for agency direction, budget allocation, and performance accountability. A key function involves assessing and building a roadmap to transition execution from agency-led to in-house over time.