Paid Media Manager at Silktide

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Mar, 26

Salary

95000.0

Posted On

07 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, Keyword Strategy, Audience Targeting, Bid Automation, GA4, CRM, CRO Fundamentals, Ad Copywriting, Collaboration, Data Integrity, Performance Measurement, Campaign Optimization

Industry

technology;Information and Internet

Description

Help make the web better for everyone We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more. We are hiring a Paid Media Manager to own performance across paid search, paid social, and programmatic. You will plan, launch, and optimize campaigns that create qualified pipeline, accelerate deals, and grow revenue. Where you will work You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia. What you will do Strategy and Planning Own the paid media strategy for the US across search, social, video, and display Define audience, offers, budget, and goals with clear forecasts for pipeline and revenue Campaign Build and Execution Build and manage campaigns in Google Ads, Microsoft Ads, LinkedIn, and Meta Stand up account structures, naming, and UTM standards that scale Optimization and Testing Drive performance with structured experiments on keywords, bids, audiences, creatives, and LPs Improve CTR, CPC, CVR, and CPL while protecting quality and intent Creative and Messaging Write concise ad copy and briefs for static, video, and motion assets Partner with Content and Design to keep creative fresh and on-brand Landing Pages and CRO Collaborate on landing pages to tighten message match and speed up load times Test headlines, forms, CTAs, and layouts to raise visit-to-lead and lead-to-opportunity rates Measurement and Attribution Build dashboards for channel and campaign performance, from first touch to revenue Use GA4, CRM, and marketing automation to report on ROAS, CAC, LTV:CAC, and velocity Tracking and Compliance Own tagging and data integrity: pixels, conversions, offline imports, and enhanced conversions Ensure privacy and compliance best practices are followed Collaboration and Enablement Align with SDR and Sales on targeting, offers, and follow-up SLAs Turn winning plays into repeatable playbooks for the team About you You are a resident of the United States (or willing to relocate) and fluent in English 3+ years managing B2B paid media budgets with a track record of pipeline creation Hands-on with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and Meta Ads Manager Strong grasp of keyword strategy, audience targeting, and bid automation Comfortable building reports in GA4 and a CRM, with clean UTM and naming discipline Fluent in experimentation and CRO fundamentals Clear writer, organized operator, collaborative teammate Compensation Base salary: $75,000 - $95,000 What’s in it for you Be part of a fast-growing company that is making the web better for everyone Freedom to innovate and scale what works across channels and formats Join a creative, ambitious team with top-tier customer and employee ratings Market a product that delivers meaningful outcomes for accessibility, performance, and quality Opportunity to grow your career at a profitable, self-funded SaaS with global reach Perks A shiny new MacBook 20 days paid vacation plus public holidays, increasing with tenure Private Insurance, Health, Dental and Vision, plus Wellness Allowance Company Sponsored Pension and Enhanced Paternity or Maternity Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

Responsibilities

The Paid Media Manager will own the paid media strategy across various platforms, including search and social. They will also be responsible for building, managing, and optimizing campaigns to drive qualified pipeline and revenue growth.