Here at Smile Lab Solutions, we have a fantastic opportunity for a strong marketer in both Paid Media and Paid Search to join our progressive and expanding international business. Working within our talented marketing team, this role will drive the performance of our omni-channel digital attraction strategies.
The successful candidate will have proven experience managing paid media campaigns across multiple platforms, including Google, Facebook & Microsoft. Meta and or Google Accreditation is desirable.
As Paid Media Manager, you will be responsible for driving customer acquisition and re-targeting through comprehensive planning and execution of search, shopping and paid social campaigns as well as display, programmatic, TikTok and YouTube advertising campaigns.

WHO WE ARE:

instasmile.com is one one of the fastest growing global dental cosmetic brands with a strong following across the UK and USA.
We are motivated by making high quality, custom-made dental products available to all, from our life changing clip on veneers to recently launch aligner products. And we are always looking to innovate and continue to make a difference to our customers, helping them to smile with confidence

Our culture is focussed on making instasmile sustainable and successful for our people and clients, with this our company values are at the heart of everything we do;

• Do it right
• Do it together
• Do it with pride
• Enjoy doing it

We’d like to take this opportunity to thank you for interest in this position and in our organisation
instasmile is a Disability Confident employer and we endeavour to recruit from the widest possible pool of suitable candidates
If you require any adjustments or special arrangements to be made to our application process on account of a disability please do not hesitate to contact us.
Job Types: Full-time, Permanent
Pay: £46,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Flexitime
• Free parking
• On-site parking
• Work from home

Ability to commute/relocate:

• Wigan WN3 4HE: reliably commute or plan to relocate before starting work (required)

Experience:

• Paid Media: 5 years (required)
• Paid Search: 5 years (required)

Licence/Certification:

• Google AdWords Certification (preferred)
• Meta Certification (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: In perso

Experience:

• +3 years experience in a paid media management role
• Working knowledge of and proven success in managing multi-channel campaigns
• Experienced in using Google Analytics and Paid Media platforms
• Ability to interpret data and communicate it to the wider business
• Strong commercial skills and experience of working to KPI

• Day to day planning, management and optimisation of paid media and paid social campaigns
• Help create forecasts for performance and budget
• Campaign budget management in line with set KPIs and business objectives
• Work with the design and content teams to deliver a best in class customer acquisition and retargeting experience through the use of relevant content and creative
• Conducting keyword research & competitor analysis
• Regular performance reporting and use of data insights to guide decision making
• Work closely with the SEO team to develop and execute a holistic search strategy
• Regularly testing new strategies
• Continuously look for opportunities to help the business reach new audiences whilst reducing the current Cost Per Acquisition.

Experience:

• +3 years experience in a paid media management role
• Working knowledge of and proven success in managing multi-channel campaigns
• Experienced in using Google Analytics and Paid Media platforms
• Ability to interpret data and communicate it to the wider business
• Strong commercial skills and experience of working to KPIs