Paid Media Manager at Teton Ridge

Fort Worth, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

120000.0

Posted On

09 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media, Growth Marketing, Performance Marketing, Customer Acquisition, ROAS Optimization, CAC Management, Full-Funnel Marketing, A/B Testing, CRO, Lifecycle Marketing, Data Analysis, Google Analytics, SQL, Tableau, Looker, Experimentation

Industry

Entertainment

Description

WHO WE ARE Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West. From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment! WHO YOU ARE Bring the American West to new audiences through smart, data-driven growth marketing. Teton Ridge is seeking a hands-on and strategic Growth Marketing Manager to drive full-funnel marketing campaigns that grow awareness, engagement, and customer acquisition across our portfolio of Western sports, entertainment, and media properties. You thrive in fast-paced, high-growth environments and know how to balance performance metrics with creative execution. Whether scaling paid media spend, optimizing user journeys, or identifying new growth opportunities, you take initiative, solve problems proactively, and drive measurable results. If you’re excited to shape the future of the American West through innovative marketing, we’d love to meet you. WHAT YOU'LL DO Paid Acquisition & Performance Marketing (60%) Own and optimize paid media channels (Google, Meta, TikTok, Programmatic, etc.) to drive brand awareness and customer acquisition across multiple business assets. Efficiently scale ad spend while maintaining strong ROAS and healthy CAC. Implement a full-funnel marketing approach tailored to specific campaign objectives and audience segments—from awareness through retention. Develop, test, and iterate on ad creative, copy, and audience targeting strategies. Continuously optimize media budgets and bidding strategies based on performance data. Collaborate cross-functionally with creative, product, analytics, and engineering teams to improve paid campaign performance—including creative, copy, landing pages, tracking, and conversion flows. Work in industries where real-time performance, engagement, and monetization are key - bonus points if you bring experience in streaming, gaming, or ticketed events. Growth & Funnel Optimization (40%) Drive landing page, checkout, and funnel improvements through A/B testing and conversion rate optimization (CRO). Implement and refine lifecycle marketing strategies, including email and SMS for retargeting and retention. Identify and experiment with new growth opportunities across emerging channels and tactics. Analyze customer behavior, purchase patterns, and drop-off points to refine acquisition and retention strategies. Support the development and management of dashboards that provide clear, actionable marketing insights. Present insights and performance trends to senior leadership and contribute to cross-functional strategic planning. WHAT WE ARE LOOKING FOR 5+ years of hands-on experience in growth marketing, including building, managing, and optimizing paid media campaigns Bachelor’s degree in a quantitative or analytical field (e.g., Mathematics, Statistics, Economics, Computer Science, or Business Analytics). Proven experience managing and scaling paid acquisition campaigns across major ad platforms while hitting ROAS objectives and maintaining profitability. Deep understanding of performance marketing principles, including ROAS, CAC, and LTV. Ability to succeed in fast-paced, ambiguous environments by taking initiative and driving clarity. Proactive, self-starter mindset - comfortable operating independently and making strategic recommendations without waiting for direction. Strong organizational skills with the ability to manage multiple priorities and deadlines across campaigns and stakeholders. Strong analytical skills with experience in Google Analytics/GA4. Familiarity with A/B testing, landing page optimization, and lifecycle marketing (email/SMS). Ability to clearly communicate complex data to stakeholders and cross-functional teams. Strong grasp of marketing attribution, experimentation, and data analysis. Proficiency in SQL, Excel, and marketing analytics tools. Experience with data visualization tools such as Tableau, Looker, or similar. Deep understanding of A/B testing methodologies and statistical analysis. Experience in the streaming, gaming, or ticketed events space is a strong plus. WHY YOU’LL LOVE THIS ROLE Competitive salary with performance-based bonuses. Opportunity to own and scale a seven-figure marketing budget. A fast-paced, entrepreneurial environment where your work directly impacts company growth. Access to professional development opportunities. Flexible work environment (remote). LOCATION: Remote EEO STATEMENT Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply. CALIFORNIA PRIVACY RIGHTS ACT (CPRA) NOTICE Teton Ridge is committed to protecting your privacy. If you are a California resident, the California Privacy Rights Act (CPRA) grants you specific rights regarding the collection, use, and sharing of your personal information. Information We Collect As part of the application and recruitment process, we may collect personal information, including but not limited to Contact details (e.g., name, email, phone number), Employment history and qualifications, Identifiers such as IP address or device information when applying online, and Any other information you provide during the hiring process. How We Use Your Information We use your personal information to assess your qualifications and suitability for employment, communicate with you regarding your application, maintain records related to hiring decisions, and comply with legal and regulatory obligations. Your CPRA Rights As a California resident, you have the right to: - Access the personal information we collect about you - Request deletion of your personal information, subject to legal exceptions - Correct inaccuracies in your personal information - Opt-out of certain data sharing practices How to Exercise Your Rights To submit a request, use this form. For verification, we may require additional details to confirm your identity. By submitting your application, you acknowledge and agree to the collection and use of your information as described in this notice.

Responsibilities

The role involves owning and optimizing paid media channels across platforms like Google, Meta, and TikTok to drive brand awareness and customer acquisition while efficiently scaling ad spend to maintain strong ROAS and healthy CAC. Additionally, the manager will drive funnel improvements through A/B testing, implement lifecycle marketing strategies, and analyze customer behavior to refine acquisition and retention efforts.